Sellfy pricing starts at $22 a month for the Starter plan when you pay yearly, or $29 if you pay month to month. There is no free plan, but every plan comes with a 14-day free trial that doesn’t ask for a card, and Sellfy takes 0% transaction fees on all three tiers. Paying yearly knocks 25% off, which saves you between $84 and $480 a year depending on the plan.
I checked every number on this page against Sellfy’s own pricing page and help center on 25 October 2026. Below you’ll find the cheapest way to pay, a plan-by-plan table, what each tier actually adds, the extra costs people miss, how to pay less, and answers to the questions I get most about Sellfy’s plans.
Content Outline
Sellfy Starter yearly: $22/mo, save 25%
Unlimited digital, physical, subscription and print-on-demand products with up to $10k in sales a year, billed $264 yearly with a 14-day free trial first.
Starter on yearly billing is the cheapest real way to run a paid Sellfy store. If you’re not sure yet, start the free trial, build the store, and pick monthly or yearly when you’re ready to switch on checkout.
Sellfy Pricing 2026 at a Glance
Sellfy has three public plans. They all include the same product types, and the main difference is how much you can sell per year before you have to move up.
| Plan | Monthly billing | Yearly billing | Billed per year | Annual sales cap | Email credits per month |
|---|---|---|---|---|---|
| Starter | $29/mo | $22/mo | $264 | Up to $10k | 2,000 |
| Business | $79/mo | $59/mo | $708 | Up to $50k | 10,000 |
| Premium | $159/mo | $119/mo | $1,428 | Up to $200k | 50,000 |
| High volume | Contact Sellfy | Contact Sellfy | Custom | Over $200k | Custom |
Prices checked on 25 October 2026 in US dollars, before tax. All plans have 0% transaction fees, a 14-day free trial and a 30-day money-back guarantee.
Sellfy Plans Explained, Plan by Plan
Starter: $29/mo or $22/mo Yearly
Starter is the plan Sellfy labels as the creators’ favorite, and for most people opening their first store it’s the right pick. You can sell digital downloads, subscriptions, physical products and print-on-demand merch, list unlimited products, connect your own domain, edit your store theme, add custom code, run coupon codes and collect customer reviews.
- Up to $10,000 in sales per year
- Digital files up to 10GB per product
- 2,000 free email marketing credits a month
- Sellfy branding stays on your store
What you don’t get: product upselling, cart abandonment emails, an affiliate program for your own products, custom checkout fields, or the option to remove the Sellfy branding. If you’re selling a few ebooks, presets or beats, you probably won’t miss them in the first year.
Business: $79/mo or $59/mo Yearly
Business is where Sellfy adds the tools that grow revenue rather than just take payments. You get everything in Starter plus product upselling at checkout, cart abandonment emails, an affiliate program so other people can promote your products, custom fields, and the option to remove Sellfy branding.
- Up to $50,000 in sales per year
- Digital files up to 15GB per product
- 10,000 free email marketing credits a month
- Store design migration on an annual Business plan
My rule of thumb: move to Business when you’re getting close to the $10k Starter cap, or earlier if you already have an audience that would bring in affiliates. Cart abandonment alone can pay for the $37 a month difference on the yearly plan if you get decent traffic.
Premium: $159/mo or $119/mo Yearly
Premium is for established sellers. It includes everything in Business plus priority support, product migration (Sellfy’s team uploads your product files and descriptions for you, which their help center says takes 5 to 20 business days), and the largest allowances.
- Up to $200,000 in sales per year
- Digital files up to 20GB per product
- 50,000 free email marketing credits a month
- Priority support on top of the 24/7 email support every plan gets
If you sell more than $200,000 a year, Sellfy asks you to contact them for a high-volume offer instead of picking a public plan.
Extra Costs and Limits to Know Before You Pay
Sellfy’s headline promise is no transaction fees, and that holds on every plan. But a few costs and rules sit outside the plan price:
- Payment processing fees. PayPal or Stripe still charge their own fees on every sale, which Sellfy says is typically 2.9% + 30 cents. That money goes to the processor, not Sellfy.
- The 2% overage fee. If you go past your plan’s yearly sales cap and don’t upgrade, Sellfy says it may start charging a 2% overage fee on the revenue above the limit. Sellfy notifies you when you hit the cap.
- Extra email credits. If you send more emails than your monthly credits allow, you buy more from the dashboard.
- No selling during the trial. Checkout runs in test mode for the 14 days, so you can’t take real orders until you subscribe.
- Data deletion. If you don’t upgrade within 30 days after the trial ends, Sellfy removes your store. If you cancel a paid plan, uploaded product files are deleted 30 days after the plan ends.
If you’re still choosing between platforms, my list of Sellfy alternatives compares other ways to sell digital products, and if your store is mostly physical stock, my Shopify review is worth reading before you commit.
How to Pay Less for Sellfy
There isn’t a public Sellfy promo code on Sellfy’s own site, so the savings come from how you buy:
- Pay yearly. Flipping the toggle to Yearly takes 25% off: $84 a year saved on Starter, $240 on Business and $480 on Premium.
- Use the full 14-day trial first. No card is needed, so build your store and upload products before you pay a cent.
- Start on Starter and upgrade later. Sellfy lets you move up when you near your sales cap, so don’t pay for Business features before you have the traffic to use them.
- Try a month before a year if you’re unsure. Sellfy’s help center suggests this itself, since annual plans are only refundable in the first month.
- Lean on the 30-day guarantee. If Sellfy isn’t working for you, cancel and email support within 30 days of subscribing for a refund.
I keep any dated Sellfy sales and extra deals on my Sellfy coupons and deals page, so check there before you subscribe, especially around Black Friday.
Sellfy Pricing FAQs
Sellfy Starter costs $29 a month on monthly billing or $22 a month billed yearly ($264). Business is $79 or $59 a month, and Premium is $159 or $119 a month, as checked on 25 October 2026.
No. Sellfy's help center says there is no free plan at this time. Instead, every plan starts with a 14-day free trial that doesn't need a card, but you can't sell to customers until you subscribe.
Yearly billing saves 25%. That works out to $84 a year on Starter, $240 on Business and $480 on Premium compared with paying monthly.
Sellfy charges 0% transaction fees on all plans, but PayPal or Stripe charge their own processing fees, typically 2.9% + 30 cents. If you exceed your plan's yearly sales cap and don't upgrade, Sellfy may charge a 2% overage fee on the extra revenue.
Yes, within the first 30 days of subscribing. Cancel the plan, then email support at [email protected] to ask for the refund. After 30 days you can still cancel, but the plan simply runs to the end of the paid period.
Log in, go to Account, then Billing, and click Cancel subscription. Your store stays open until the end of the billing cycle you already paid for, and uploaded files are deleted 30 days after the plan ends.
Bottom Line on Sellfy Pricing
For most creators, Sellfy Starter on yearly billing at $22 a month is the plan to buy: it covers every product type, has no transaction fees, and gives you room for $10,000 a year in sales. Move to Business at $59 a month yearly once you need upsells, cart abandonment emails or your own affiliates, and save Premium for when you’re selling well into six figures. Start with the free trial so you only pay once your store is ready to sell.
