In this article we have featured How to Boost Landing Page Traffic with Pre-Roll Ads. Digital video content on platforms like YouTube, Facebook, and Twitter is a big part of the internet.
There are a lot of things to look at. Statista says that in the United States alone, 248.9 million people will watch online videos in 2022.
It’s easy for your brand to get in front of people when they watch digital videos. You also need to use things like advertising to get people to your landing page.
One of the most common types of online video ads is the pre-roll ad, which is shown before the video starts. We’ll show you how pre-roll ads can be used in your marketing strategy and how they can help people get to your site. Before diving into the article let checkout unbounce coupon codes deals and offers.
Content Outline
There are many different types of pre-roll ads.
Pre-roll ads are the ads that show up before videos on the web. There are a lot of different ways you can use them in your typical landing page campaign. They can spice up your search and display ads.
A pre-roll ad is usually a short video that plays before the main video. It can be 6, 15, 30, or 60 seconds long.
Whether to skip or not to skip?
It is common for video advertising platforms to let you make your ad so that people can skip it. Whether to make people stay for your video or give them more freedom at the risk of fewer views might make you feel a little mixed up.
To give you some context, 65% of people don’t watch the pre-roll ads. Do you take that away?
As many people skip ads, it may seem obvious to run only ads that can’t be skipped. Even though someone has to watch your video doesn’t make them open to your message.
Pre-roll ads aren’t the only thing that people don’t want to watch. The same report found that most people don’t watch them. People who didn’t skip ads stayed because they were interested in the ad or brand. In other words, people who aren’t interested in your product choose to stay away from it on their own
So, don’t worry too much. People you want to reach will be less likely to skip the first time around. With Pre-Roll Ads, you can get more traffic to your landing page.
These steps will help you make a pre-roll ad that will get people to your landing page.
Get right to the point.
As soon as viewers see your ad, they’re already ready to hit the “Skip” button. You only have so much time to get your point across before they do. Get to the point quickly.
Choose the length of pre-roll video that works best for you. Make sure that the first five seconds of your video have the most important information or something that people will want to see. When you start your video with a short summary, even people who don’t watch ads will see your message. In this case, you’ll have a better chance of getting people to click through and read more.
During this five-second surveyMonkey pre-roll ad, both of the boxes are checked, which is great.
It makes fun of the viewer’s problem, which is trying to learn more about customers but not knowing how. It then shows SurveyMonkey as a way to do this. Is there any way you can think outside the box and show off your product’s solution in less than five seconds?
It’s important to put things where they’re
You have a lot of options for how your pre-roll ad is set up and who sees it. Then, pick a strategy that fits the people you want to talk to.
To make sure you’re targeting the right people when you run pre-roll ads, do some research about where they like to go online. Then, choose your ad platform based on:
The people who use this platform might be a good match for what you’re trying to reach. Yes, this platform can run the pre-roll ad length I want.
Feature: Is this platform going to help you get more people to your landing page? Is there a “send to phone” option?
Make sure to pick keywords and targeting parameters that will get your ad in front of the eyes of the people you want to reach after you pick a platform and start targeting people. Aim for keywords that are relevant to your product and your audience’s needs.
Don’t be afraid to get very specific with your keywords if you have enough money and time to do so. Even in the early 2010s, YouTube was good at targeting keywords. Burger King used this to make 64 different versions of the same ad.
They made ads based on some of YouTube’s most popular videos and topics and matched them with the videos that went with them. This gave viewers a more personalised experience because the ads were tailored to them. If they could do it back then, you can do it in 2022.
There should be no changes to TOFU.
Don’t try to sell too much in your pre-roll ad. This could be the first time someone sees your brand.
When a customer learns more about your brand, they go through a funnel that leads them to buy. It’s important for you to use less sales-y language at the top of that funnel, or when they first learn about your business. This rule also applies to the things you write about.
The best way to keep your pre-roll ad content at the top of the funnel (TOFU) is to focus on informing or entertaining your viewers. If you can, try to save any sales for your landing page if you can do it.
People at the bottom of the funnel might be interested in your campaign. Airbnb has a good example. Use informational or educational content to lead into a strong call to action that people will want to do.
Instead of talking about Airbnb, the ad talks about vacations. Vacations are then linked with making a reservation for an Airbnb, which then makes sense.
Keep your landing page the same.
In this example, someone clicks on the pre-roll ad for pizza rolls and is taken to a landing page that talks about frozen pizza. A lot of the same things, but you’d feel a little misled.
Make the transition from your pre-roll ad to your landing page as easy as possible so your customers don’t get mixed up. A landing page can have different topics, but make sure there’s a link to them so people know what they’re in for.
Dove ran the #WashToCare campaign at the start of the COVID-19 pandemic to spread the word about washing your hands to avoid getting sick.
In places where they ran #WashToCare videos, they linked to either their #WashToCare page or the Take Care, Be Safe campaign’s Take Care page. Both pages use the hashtag #WashToCare, and the video uses the phrase “Take Care, Be Safe” to link back to the campaign as a whole.
Editor’s note: Dove linked to pages on its own website for this campaign, but we think it’s better to have separate landing pages for your pre-roll ads. Remove any links to other pages and only have one CTA.
The best way to hit the home run is to have a good landing page.
Your job doesn’t end when someone clicks on your ad. You still have to do your job. You need to make a good-looking landing page that makes people want to do what you want them to do.
Need help making a landing page that works? Make sure you give the Unbounce Conversion Intelligence Platform a try. Think of its Smart Builder, Smart Copy, and Smart Traffic as your one-stop shop for landing pages.
