Kajabi is a comprehensive online course platform that includes tools for creating and marketing your own online courses. Additionally, you may utilize Kajabi to develop your full website, as well as appealing landing pages that attract attention (landing page builder).
Thinkific’s marketing automation tools save you hours of work each week by automatically onboarding students, sending progress emails, and delivering messages at the best times for an optimal student experience.
So today, we’ll compare two of the most sophisticated cloud-based online course creation and membership site software solutions available: Thinkific versus Kajabi.
Today, we’ll compare two of the most sophisticated cloud-based online course creation and membership site software solutions available:
Content Outline
Kajabi vs Thinkific
The online course industry is flourishing, and if you have a useful talent to impart, you have an incredible potential to generate passive revenue for your company by selling an online course.
There are several platforms available for creating and hosting your course or membership site, and it may be difficult to determine which one is the best fit for your purposes.
When comparing these two online course platform options, Thinkific and Kajabi, we’ll look at their features, advantages, and costs to help you decide which online course platform will work best for your online course sales.
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What is Kajabi?
Kajabi is an all-in-one online platform that provides tools and features for creating, marketing, and selling digital products and courses.
It’s designed for entrepreneurs, educators, and influencers who want to create and monetize content such as online courses, membership sites, and coaching programs.
Kajabi offers a range of functionalities, including website building, email marketing, payment processing, and analytics, making it easier for users to manage their entire online business within a single ecosystem.
Its user-friendly interface and comprehensive set of tools cater to both beginners and experienced users, streamlining the process of launching and scaling online businesses.
What is Thinkific?
Thinkific is a comprehensive platform designed for individuals and businesses to create, market, and sell online courses and learning products.
It provides a suite of tools that enable users to build custom courses, including video, text, quizzes, and downloadable content.
Thinkific emphasizes ease of use and flexibility, offering a drag-and-drop course builder, a range of customizable design templates, and integrations with various marketing and automation tools.
This platform is suitable for educators, experts, and entrepreneurs who want to deliver educational content online, with features supporting payment processing, student management, and sales and marketing tools to reach and engage learners effectively.
Thinkific’s marketing automation tools save you hours of work each week by automatically onboarding students, sending progress emails, and delivering messages at the best times for an optimal student experience.
When it comes to payment processing, you may connect your account to a payment processor of your choice, such as PayPal or Stripe.
You can also charge a one-time fee and provide payment plans or subscriptions. You can also offer free online courses to pique interest, as well as free trial periods or a discount on the initial payment.
Kajabi vs Thinkific: Pricing Plans
Kajabi Pricing
| Plan | Cost | Key Features |
|---|---|---|
| Basic | $149 per month | 0% transaction fee, 3 products, 3 funnels, Unlimited landing pages, Unlimited marketing emails,10,000 contacts, 1,000 active customers,1 website,1 admin user, applicable taxes. |
| Growth | 3 Months for $99, then $199 per month | Includes all basic features, plus 15 products,15 funnels, 25,000 contacts, 10,000 active customers, 10 admin users, an affiliate program, and 24/7 chat support, Advanced automation, Ability to remove Kajabi branding, applicable taxes. |
| Pro | $399 per month | Includes all growth features, plus 100 products,100 funnels, 100,000 contacts, and 20,000 active customers, 3 websites, 25 admin users, Custom Code Editor, and applicable taxes. |
Thinkific Pricing
| Plan | Cost | Key Features |
|---|---|---|
| Free Plan | Free | Create 1 course and 1 community with 2 spaces per community, 100% content ownership, drag-and-drop course builder, user-friendly website themes, an integrated e-1 administrator account, unlimited student enrollment, a 0% transaction fee, Email support, and a chatbot for 30 days. |
| Basic Plan | $36 per month | Includes all features of the Free Plan, Access to Thinkific’s Accelerator Program, Unlimited courses, 1 community with 5 spaces, Continuous email, and live chat support, Branded mobile app as an add-on, Custom domain, coupons & discounts, affiliate selling. |
| Start Plan | $74 per month | Includes everything in the Basic Plan plus assignments, bundles, and add-on packages, Memberships & payment plans., Live lessons, Advanced course-building options, Advanced website code editing. |
| Grow Plan | $149 per month | Includes everything in the Start Plan, plus 3 communities with 20 spaces each, 2 administrator accounts., Phone and priority email support, Thinkific branding removal, Bulk student emailer, Bulk enrollments, API access. |
Kajabi, with its higher pricing, is more suited for businesses focused on extensive digital marketing and sales funnels.
Its plans, especially the Growth and Pro, offer a wide range of products, funnels, and advanced marketing tools, making it ideal for users who need a robust, all-in-one business platform.
On the other hand, Thinkific, with its more affordable plans, is tailored towards educators and creators focusing on online course delivery.
Its Free and Basic Plans are particularly attractive for those starting out or operating with a limited budget, offering essential course creation tools and community features.
Kajabi vs Thinkific: Main Differences
The primary distinctions between Thinkific and Kajabi are as follows
- Thinkific does not include an email provider, although Kajabi does.
- Thinkific does not provide complete sales automation, but Kajabi does.
- Thinkific provides certificates, although Kajabi does not.
- Thinkific is a superior pure course creator, but Kajabi is a comprehensive marketing platform.
- While Thinkific provides a free plan, Kajabi only offers a 14-day free trial.
Kajabi vs Thinkific: Features Comparison
1. Website Building and Customization
Thinkific: Offers a range of customizable themes and a drag-and-drop editor, making it easy to create a professional-looking website for course hosting. It allows for basic customizations like color schemes, font choices, and layout changes but with limited advanced customization options.
Kajabi: Provides more advanced website building capabilities, with a variety of themes and extensive customization options. Kajabi allows for deeper integration of branding elements, custom coding, and a more sophisticated overall design, making it suitable for users seeking a highly tailored website experience.
Winner: Kajabi, for its advanced customization options and flexibility in design.
2. Marketing and Sales Tools
Thinkific: Offers basic marketing tools, including integrations with email marketing platforms, coupons, and sales widgets. It has a built-in affiliate marketing program but lacks more advanced marketing automation features.
Kajabi: Excels in marketing automation with built-in email marketing capabilities, pipelines (automated marketing funnels), and advanced segmentation. It also offers a powerful affiliate marketing system and more comprehensive sales funnel tools.
Winner: Kajabi for its more robust and integrated marketing and sales features.
3. Course Creation and Delivery
Thinkific: Provides a user-friendly course builder with options for various content types like videos, quizzes, and assignments. It’s straightforward and intuitive, making it ideal for beginners or those who prefer simplicity.
Kajabi: Offers a more sophisticated course builder with similar content types but includes additional features like automation based on student engagement and a broader range of assessment tools.
Winner: Kajabi for its added functionalities and automation capabilities in course creation.
4. Payment Processing and Pricing Options
Thinkific: Supports direct integration with Stripe and PayPal for payment processing, allowing for easy setup of one-time payments, subscriptions, and payment plans. It does not take a transaction fee, making it a cost-effective option.
Kajabi Also integrates with Stripe and PayPal, providing similar payment options. Kajabi includes the ability to create offers and bundles, adding more flexibility in pricing strategies. However, Kajabi’s pricing plans are generally higher than Thinkific’s.
Winner: Thinkific, for its straightforward and cost-effective payment processing system, although Kajabi offers more flexibility in pricing strategies.
5. Analytics and Reporting
Thinkific: Offers basic reporting tools that track course completion rates, quiz scores, and student engagement. Its dashboard provides a clear view of sales and student data but may lack depth in analytics for more advanced users.
Kajabi: Has more comprehensive analytics and reporting features. It includes detailed insights into course engagement, marketing funnel performance, and customer behavior, providing a more holistic view of your business’s performance.
Winner: Kajabi for its superior analytics and detailed reporting capabilities.
6. Customer Support and Community
Thinkific: Provides support through email, an extensive knowledge base, and a community forum. Thinkific also offers a range of training resources and a strong user community.
Kajabi: Offers 24/7 customer support, including live chat, and has a vast resource library. Kajabi’s user community is active, and it also provides access to Kajabi University for learning and development.
Winner: Kajabi for its around-the-clock customer support and extensive educational resources.
Overall Conclusion Both Kajabi and Thinkific are powerful platforms, each excelling in different areas. Kajabi stands out for its advanced marketing tools, course creation capabilities, and comprehensive analytics, making it suitable for users who need an all-in-one platform with robust features.
Thinkific, on the other hand, is more user-friendly and cost-effective, ideal for beginners or those who prefer a straightforward approach to course creation and management.
The choice between the two ultimately depends on your specific needs, budget, and the level of sophistication required for your online courses and marketing strategies.
Kajabi vs Thinkific: Email Marketing & Automation
This is not a secret. Kajabi provides unmatched email marketing technology. At the moment, Thinkific does not provide an email marketing option.
However, it integrates with a number of third-party platforms, like AWeber, Infusionsoft, MailChimp, and Constant Contact. Each of these services requires a separate monthly membership charge.
Kajabi includes email marketing and a customer relationship management system. Thinkific is not one of them.
If you’re looking to advertise and sell your courses without investing in extra software, Kajabi is the Thinkific alternative you’re looking for.
Ease of Use
Prior to selecting a course platform, it’s critical to determine if the platform is user-friendly.
Both Kajabi and Thinkific are quite easy to use, and the learning curve is really moderate.
You only need to make an account, browse the platforms’ features, and get familiar with how they work. There is no need to learn any coding or programming.
On all systems, navigation is identical – various tools are organized into distinct sections, which are accessible through the left panel. You must first click on an item here, and then on the right side, related alternatives will show.
From here, it’s just a matter of familiarizing yourself with the particular tools, their associated choices, and how they function.
The good news is that all of the tools available on these platforms, such as the page builder and course builder, are drag-and-drop capable, making them quite easy to use.
However, Kajabi has a significantly steeper learning curve. And the reason for it is that it is brimming with features.
Kajabi tackles this obstacle with intelligent organization, well-connected technologies, and the Kajabi Assistant. When I say “well-connected,” I’m referring to the fact that you can access the tools from many sections inside Kajabi.
For example, although pages have their own part, the same page builder is available while editing a sales funnel.
Additionally, the Kajabi Assistant is an excellent addition to the platform. It’s a search bar on your dashboard that you may use to locate various tools inside Kajabi and help center articles.
Both systems are rather simple to use in general. Therefore, disregard concerns about the learning curve or user-friendliness and proceed to investigate the features offered by these two.
Also, read about e-Learning platform LearnDash vs Teachable
Kajabi vs Thinkific: Pros and Cons
Thinkific Pros
- Comprehensive training and online tutorials are available.
- Customizing your online school is straightforward.
- Possibility of integrating with Zapier
- Thinkific’s software is really simple to use.
- You may give clients the option of joining a membership, paying in installments, or paying a one-time fee.
- On Thinkific’s site, there is a handy earnings calculator.
- There is a freemium package available (no credit card required)
- Each plan has a comprehensive set of essential features (including the free package)
- Access to a free 30-day trial
Thinkific Cons
- Thinkific’s marketing skills are rather restricted in contrast to Kajabi.
- There is no live chat assistance available.
- To get the most out of Thinkific, you must subscribe to one of the platform’s more expensive plans.
Kajabi Pros
- Hosting videos indefinitely
- Possibility of integrating with Zapier
- Kajabi prides itself on being a one-stop shop for course production, marketing, and sales.
- Obtaining admission at Kajabi University
- There are no transaction costs.
- There is an Android/iOS app that allows you to manage your company on the road.
- Access to a 24-hour customer service hotline (which is reportedly excellent)
- You may charge consumers on a weekly, monthly, annually, or one-time basis as a membership subscription or payment plan.
- Access to a 14-day free trial
Kajabi Cons
- Occasionally, some users report technical issues.
Thinkific: Customer Support
In comparing customer support, Kajabi offers a diverse range of support channels, including email, live chat, and phone support for higher-tier plans like Pro, along with 24/7 chat support starting from the Growth plan.
This variety caters well to different user needs and offers round-the-clock assistance for businesses in various time zones.
Kajabi is recognized for its prompt response times, although these can vary. Additionally, it provides a wealth of self-help resources, such as a help center, community forums, and a knowledge base.
On the other hand, Thinkific focuses mainly on email and live chat support without explicitly offering phone support, which might be a drawback for those who prefer voice communication.
Continuous support is available from the Basic Plan onwards, ensuring steady assistance. Thinkific is also known for good customer service with variable response times.
A significant strength of Thinkific lies in its educational resources, including an extensive knowledge base, webinars, and a community forum, which are especially beneficial for course creators and educators.
Overall, Kajabi stands out for its wider range of support options and 24/7 availability, while Thinkific excels in providing comprehensive educational resources for its users.
FAQs of Kajabi vs Thinkific
🔥Is Kajabi better than Thinkific?
When comparing Kajabi and Thinkific, both provide intuitive and simple-to-use course creation tools. While Thinkific offers a solid selection of course templates, Kajabi outshines the competition in terms of functionality and course delivery.
🤩What is the difference between Kajabi and Teachable?
The primary distinctions between Teachable and Kajabi are as follows: Teachable provides a totally free option, but Kajabi requires a subscription. Teachable enables you to develop and sell an unlimited number of courses on all plans (including the free plan). Still, Kajabi puts a restriction on the number of courses/products per plan.
✅What is better than Kajabi?
Thinkific, Teachable, etc are a few good alternatives to Kajabi.
👍Is Kajabi a ClickFunnel?
Kajabi and ClickFunnels are two distinct platforms that cater to distinct user types. While Kajabi excels at content-based digital marketing, ClickFunnels is more of a marketing platform that enables the rapid sale of any product.
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Conclusion – Kajabi vs Thinkific: Which is better?
When comparing Kajabi and Thinkific, it’s clear that although both systems are theoretically all-in-one online course platforms, the primary distinction is in their marketing capabilities.
If you’re just concerned with producing an online course and can live without promoting it, Thinkific is an excellent solution. However, if you’re serious about establishing and expanding a legitimate course development company, Kajabi is the necessary upgrade.
Because you switched to Kajabi, everything you need to operate your company and give engaged education is automated and simple to use.
You now have an all-in-one solution that allows you to concentrate on what matters most: expanding your company!
