Kartra provides a powerful A/B testing feature that enables you to conduct split tests on your live webpages and sales funnels, allowing you to experiment with various elements such as text, buttons, images, and more to optimize your conversions.
This A/B testing tool is seamlessly integrated into Kartra’s platform, and it’s accessible to users on all subscription plans, making it a fundamental and inclusive part of the service.
Read the Kartra Review as we cover all the features of it in detail.
Content Outline
kartra’s A/B Testing and Split Testing Features
Kartra’s A/B and split testing functionalities improve the performance of your website by making slight adjustments or comparing two distinct pages that have different elements.
For instance, you can use this process to determine whether a specific headline is more effective at converting customers compared to another. In Kartra, the procedure involves setting up two identical pages while modifying the single element you wish to test.
You can direct your leads to both pages, assigning a specific percentage of leads to each page. Kartra automates the distribution of leads to the pages according to your chosen percentages.
Kartra’s system automatically tracks the performance of each page in terms of lead conversion. This data lets you easily identify which page yields superior results, enabling you to decide which page to feature and employ moving forward.
What does the Kartra split test do?
Since this feature involves splitting two pages against each other, you can test any element comprising a page. This means you can experiment with and compare various components, such as text, images, buttons, and more, to determine which combination produces the most favorable outcomes.
Here is what you can test: