Omnisend stands out from the other providers on the market because of its many features and pricing plans that are designed for small, medium, and large businesses.
To get the most out of your investment, you need to know how these pricing plans work.
This article looks at how much Omnisend costs so that you can choose the best plan for your business.
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Summary Of Omnisend Pricing Plans
Omnisend is a comprehensive marketing automation platform tailored specifically for e-commerce businesses. Its primary aim is to streamline marketing tasks through automation, focusing on accelerating growth.
Recognizing that different businesses have varying needs at different stages of their growth, Omnisend has structured its pricing into three main plans: Free, Standard, and Pro. These plans are designed to cater to the diverse requirements of businesses at various growth phases.
Most businesses choose the standard plan because it has a good mix of features and costs. The pro plan has more features, but the standard plan is a better deal.
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Omnisend Pricing Plans: How Much Does It Cost?
There are three ways to pay for Omnisend. It uses a pricing model called “freemium,” which gives you some features for free and more features if you pay for a plan.
With this model, it’s easy for businesses to grow their marketing automation as their needs change.
The three pricing plans are:
- Free
- Standard
- Pro
Each of the three plans has different features that are good for different sizes of businesses. Here is a look at how these plans work and what businesses can get out of them.
1. Free Plan
The free plan is Omnisend’s most basic option. Even though it doesn’t have many features, it’s a great way for businesses to start before investing in a more comprehensive package.
Additionally, it’s a good option for businesses that want to learn how Omnisend works.
With the free plan, you can send 500 emails per month, maintain 250 contacts, send up to 60 SMS each month, and receive 500 web push notifications each month.
The plan comes with automated workflows that are already set up to help you get going right away.
Omnisend is a marketing automation platform that gives its users free access to popups, signup forms, and templates that look professional.
Through A/B testing, you can also find out for free which of your email templates works best. The sales and performance reports are the most important.
You can look at these reports to find out how well your email campaigns are doing and what you can do to make them better.
Even though customer service is only available via email, it is always available. Also, it only lets you do 20 segments per month, but it keeps track of your web data history going back 30 days.
Pros of Using the Omnisend Free Plan
- You can create unlimited custom events
- Signup forms are unlimited
- No credit card is required to use it
- Credits for SMS are free
Cons of Using the Omnisend Free Plan
- Compared to other plans, it doesn’t have many features
- The number of emails, SMS, and web push notifications you can send is limited
- Tracking is limited to 30 days on the web
- Forms and campaigns should not be branded with Omnisend
2. Standard Plan
Omnisend’s standard plan is the one that most people choose. It has all the features of the free plan and a few more that are great for businesses that are ready to step up their marketing.
This plan is popular because it is cheap and has a lot of features for what it costs. Users can send emails to 12 times as many people on their email list for $16 per month.
Businesses can reach out to up to 500 people, and they can use all of Omnisend’s automation features.
In addition to A/B testing, push notifications, SMS messages, and unlimited signup forms, the standard plan also includes A/B testing.
With the free plan, you get access to pre-built templates and a customer success manager once you reach 60,000 contacts.
Businesses can get rid of the Omnisend branding and put their own branding on all forms and campaigns if they want to.
You can also use Omnisend’s powerful segmentation tool, which lets you create up to 100 different groups.
You can track web history data for up to six months, and you can also get sales and performance reports in real time.
Pros of Using the Omnisend Standard Plan
- An account manager oversees customer success
- A/B testing is unlimited
- It is possible to remove Omnisend branding from forms and campaigns
- Up to six months of web history tracking
- Light on the pocket
- Your email list can be used to send 12 times as many emails
Cons of Using the Omnisend Standard Plan
- There are no features that are exclusive to the Pro plan.
- To reach the 12x email limit, users must have more than 500 contacts.
- Customer success managers with more than 60,000 contacts are available to users.
3. Pro Plan
Businesses that want to get the most out of Omnisend should choose the pro plan.
It has all the features of the standard and free plans, plus a few more that are great for businesses with bigger email lists. When the price goes up a lot, the number of features also goes up a lot.
The pro plan costs $59 per month, which is reasonable, especially for businesses that use email marketing as a key part of their marketing mix.
At this price, users can send as many emails as they want to as many people as they want.
There is no limit to the number of web push notifications, SMS messages, or active signup forms they can send with Omnisend’s automation features.
With the free and standard plans, you can use templates that have already been made. Once you reach 27,000 contacts, you can also use a customer success manager.
You can also get rid of the Omnisend logo from forms and campaigns and use your own logo instead.
With the pro plan, you get priority support, which means you can get in touch with our support team within an hour.
You can also use Omnisend’s powerful segmentation tool, which lets you create up to 200 different groups.
You can also use advanced reporting features and keep track of your web history for up to 18 months.
Pros of Using the Omnisend Pro Plan
- Contacts can be emailed unlimited times
- There is an option to remove the Omnisend branding from forms and campaigns
- Up to 18 months of web history tracking
- Domain signatures and priority support
- Larger businesses can afford the price
- 24/7 priority support
- Advanced Reporting features
- Added their party apps to the integrations
Cons of Using the Omnisend Pro Plan
- To reach the customer success manager limit, you need more than 27,000 contacts.
- Some businesses may find the pricing a little high
Here is a basic comparison table for pricing plans.
| Feature Category | Pro Plan | Standard Plan | Free Plan |
|---|---|---|---|
| Email Sends Per Month | Unlimited | 12x List Size | 500 |
| SMS/MMS | Available | Available | Available |
| Free SMS Credits | Included | – | – |
| Web Push Notifications | Unlimited | Unlimited | 500 |
| Facebook Custom Audiences | Yes | Yes | Yes |
| Google Customer Match | Yes | Yes | Yes |
| Email Automation | Yes | Yes | Yes |
| SMS Automation | Yes | Yes | – |
| Push Notifications Automation | Yes | Yes | – |
| Pre-built Ecommerce Workflows | Yes | Yes | Yes |
| Custom Workflows | Yes | Yes | – |
| A/B Split Testing | Yes | Yes | – |
| Campaigns | Yes | Yes | Yes |
| Omnisend Branding | Optional | Optional | Required |
| Custom Domain Signature | Yes | Yes | – |
| Unlimited Segmentation | Yes | Yes | Yes |
| Forms | Comprehensive | Comprehensive | Basic |
| A/B Testing (Forms) | Yes | Yes | – |
| Sales & Performance Reports | Yes | Yes | – |
Differences Between the Standard and Pro Plans
Compare Omnisend Standard and Pro for the following differences:
1. Pricing: A Standard Omnisend plan costs $16 per month, while a Pro plan costs $59 per month.
2. Contact Limits: The Omnisend Pro plan has no contact limit, whereas the Standard plan has a 500-contact limit.
3. Email sends per month: In the Omnisend Standard plan, you can send 12x the number of contacts on your list per month, but in Omnisend Pro, there’s no limit.
4. Customer success manager: Users that reach 60,000 contacts are entitled to a customer success manager (CSM), while those that reach 27,000 contacts are entitled to a customer success manager (CSM).
5. Segmentation and customer analytics: Pro plans support 200 segments, whereas Standard plans support 100.
6. Reporting: With the Pro plan, you can access advanced reporting features and track 18 months of web history data. There are no advanced reporting features in the Standard plan, and only six months of web history is tracked.
7. Customer Support: Live chat and live support are available 24/7 with the Standard plan, while priority support is available with the Pro plan.
Omnisend SMS and MMS Pricing
All paid plans let you send as many SMS and MMS messages as you want. The cost of your plan covers the SMS and MMS you get.
Standard plan subscribers get $16 in SMS credits, while pro subscribers get $59 in SMS credits.
A single SMS costs $0.015, and an MMS costs $0.045. These SMSs are available everywhere and have their own toll-free numbers for sending.
Every time you send an SMS or MMS, you also get a confirmation that it was sent. You can also see how your messages are being delivered in real time.
Omnisend’s SMS prices are based on credits. Subscribers on the free plan can only send a limited number of SMSs for free.
Once they’ve used up all of their SMSs, they can sign up for a monthly plan that gives them SMS credits for as little as $20 per month.
Does Omnisend offer a free plan?
Yes, Omnisend does offer a Free plan. This plan is designed to cater to businesses or individuals who are just starting out or have minimal requirements for their email marketing efforts.
The Free plan typically includes basic features such as a limited number of emails sent per month and access to essential email marketing tools.
However, it may have limitations compared to the Standard and Pro plans, particularly in terms of the number of emails you can send, access to advanced features like SMS marketing, automation capabilities, and customer segmentation.
This plan is a good way to get acquainted with Omnisend’s services before potentially upgrading to a more feature-rich paid plan.
FAQs
❓ What happens if I exceed my plan’s email or SMS limit?
If you exceed your plan's limits, you may incur additional charges or need to upgrade your plan. Omnisend's terms should outline the process and costs for exceeding limits.
👀 Is customer support included in all plans?
Customer support is typically included in all Omnisend plans, but the level of support may vary between plans.
🧐Can I upgrade or downgrade my plan at any time?
Yes, you can upgrade or downgrade your Omnisend plan at any time. Changes will be reflected in your billing cycle accordingly.
👉How does the Free plan differ from the paid plans?
The Free plan includes basic email marketing features with a limit on the number of emails you can send per month. In contrast, the Standard and Pro plans offer more advanced features, higher email and SMS limits, and additional marketing automation capabilities.
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Conclusion: Omnisend Pricing Plans 2024
Different pricing plans for Omnisend are made for different sizes of businesses. Those just starting out or without a lot of money can take advantage of the free plan.
If you need more features than the free plan offers, the standard plan is perfect for you.
The pro plan is perfect for businesses that need advanced features for customer analytics, reporting, and segmentation.
It’s also great for businesses that have a long list of email addresses. Based on the information above, you can select the Omnisend pricing plan that meets your needs.
Most people, though, choose the standard plan because it has the right mix of features and costs for businesses of all sizes.
