Omnisend vs Klaviyo 2024: Which One Is Better & Why? [Ultimate Comparison]

Omnisend vs Klaviyo: Features Comparison

Now Let’s discuss some features in-depth.

1. Audience Geography

Omnisend

Almost 60% of Omnisend’s traffic is from the United States and Canada. 89% of traffic is generated by organic keywords and only 11% by paid keywords.

Klaviyo

Klaviyo receives over 80% of its traffic from North America. Approximately 15% of the traffic comes from purchased keywords.

2. Templates

>> Omnisend

Omnisend has roughly 50 templates. The majority of them are e-commerce-based, theme-based, and standard templates. You can view a variety of themed templates. However, there are only a few of them. Using the standard template, you are able to develop your own style.

Omnisend Templates

Templates for newsletters are limited to five types in Omnisend.

Omnisend Newsletter Templates

Klaviyo

In comparison to Omnisend, Klaviyo has a greater number of available templates. Around 70 themed designs, 20 basic templates, and a variety of mailing templates are available on Klaviyo. All of their templates are visually appealing.

Klaviyo Templates

Klaviyo provides a variety of email newsletter templates and sign-up forms. In addition, there are distinct sections for the newsletter and sign-up forms. However, Omnisend provides a limited selection of newsletter designs and sign-up forms.

Klaviyo Newsletter Templates

Key Takeaways: Omnisend features fewer templates than Klaviyo. All are beautiful e-commerce templates.

Winner of Templates: Klaviyo

Omnisend : 0 – 1 : Klaviyo

3. Email Builder

The email creators of both Omnisend and Klaviyo are excellent. However, in my opinion, Klaviyo’s editor has a more appealing appearance and feel than Omnisend’s.

However, the feature options for the Omnisend editor are satisfactory. Both offer a drag-and-drop interface.

Omnisend

In addition to product picking and post-purchase automation, Omnisend offers scratch-off cards with promotional discounts or other offers. When the card is scratched, a discount will be revealed.

Wheel of Fortune

There is a function exclusive to Omnisend that Klaviyo lacks. It’s known as gamification. Gamification provides users with interactivity. This is included in the premium plan.

This consists of a “Wheel of fate,” a “scratch card,” and a “gift box.” All of these allow you to deliver presents such as discounts, giveaways, and freebies.

However, Klaviyo requires an additional tool to integrate the gamified option. It is known as Wheelio.

Klaviyo

In Klaviyo, there are fewer editing choices. You can perform only the most fundamental operations, such as inserting links into the text and customizing it to your liking. You may clone blocks from there, and you can also save a block directly from the editor.

In Klaviyo, you cannot construct your landing page. Additionally, you cannot make us pop.

Key Takeaways: Regarding email builder, both Omnisend and Klaviyo are comparable. However, Omnisend provides additional features such as a product selector, gamification, etc.

Winner of Email Builder: Omnisend

Omnisend : 1 – 1 : Klaviyo

4. Pricing Comparison

Both Omnisend and Klaviyo have inexpensive prices. In comparison to Omnisend, Klaviyo’s pricing is somewhat more expensive.

However, Klaviyo offers unlimited email for all paid subscriptions. The $16 Omnisend subscription includes 6,000 emails each month. Only the $59 package includes unlimited email sending and 45K subscribers.

However, if you begin sending an endless number of emails, your messages will be permanently designated as spam by email providers.

Omnisend

Omnisend Free plan: Reach as many as 250 contacts, 500 emails/month, 60 SMS, and 500 Web push alerts. In addition, it contains all the fundamental functions, such as automation, segmentation, etc.

Standard: It begins at $16/month. It contains the same features as the free plan. Additionally, up to 500 contacts are reached. 6000 emails a month, 60 SMS messages, and unlimited online push notifications.

It provides additional services such as chat assistance 24/7 and a customer success manager.

Pro: It begins at $59/month. It offers all the regular plan’s features. It provides limitless SMS and around 4000 SMS. In addition, it features advanced reporting and priority help around the clock.

Klaviyo

Free: Unlimited subscribers, 500 emails, email support

Email

251 Subscribers – $20/mo, Unlimited Emails, Chat & Email Support

1001 Subscribers – $45.00 per month

2001 Subscribers – $60/month, 2,500 contacts.

SMS

$0.01 per SMS

Key Takeaways: Both Omnisend and Klaviyo have inexpensive prices. However, Omnisend’s pricing is slightly less than that of Klaviyo.

Winner of Pricing: Omnisend

Omnisend : 2 – 1 : Klaviyo

5. User Interface

When compared to Omnisend, Klaviyo’s platform for work is better.

The Klaviyo platform is easy to use and clean. On the left, you can see all of the most important information. The platform for Omnisend looks modern, but that may not be helpful.

Key Takeaways: Compared to Omnisend, Klaviyo’s user interface and dashboard are simple and better. All of the choices are on the left side of the screen. So it’s easy to get around in Klaviyo.

Winner of User Interface: Klaviyo

Omnisend : 2 – 2 : Klaviyo

6. Campaign

Omnisend

Omnisend lets you run different kinds of campaigns, such as Email campaigns, Subject line A/B tests, Email A/B tests, SMS campaigns, and push notification campaigns.

Klaviyo

The only campaigns available with Klaviyo are email and SMS.

Klaviyo Email Campaign

Key Takeaways: Omnisend has many options, such as email campaigns, SMS campaigns, subject line A/B tests, email A/B tests, and more. But Klaviyo only has two choices. So, that’s email and SMS.

Winner of Campaign: Omnisend

Omnisend : 3 – 2 : Klaviyo

7. Contact Management

Klaviyo’s contact list management is easier than Omnisend’s.

Omnisend

Omnisend makes it easy to add contacts. We can add a single contact, copy and paste contact information, or import contacts from.csv,.xls, and other files. With MailChimp’s Data import tool, we can also add contacts.

You can divide your list into different parts by making different segments. In the segmentation, there are many choices. You can make segments based on channels (SMS channel, email channel, etc.), shopping habits, campaign activity, etc.

Klaviyo

But Klaviyo makes it hard to add contacts to the list by hand. By adding CSV files, we can add the contacts. You can also add the contacts by making a subscriber page and sign-up forms.

You can also use Klaviyo to make segments. But it is a little hard and takes some time.

Key Take-Aways: Adding contacts is the same in both Omnisend and Klaviyo. But with Omnisend, you can use MailChimp’s import tools to add contacts. Also, adding contacts and their settings is quick and easy in Omnisend but not in Klaviyo

Winner of Contact Management: Omnisend

Omnisend : 4 – 2 : Klaviyo

8. Automation Workflow

Both Omnisend and Klaviyo have great workflows that you can see.

You can make complex workflows with Klaviyo by adding a Conditional split and trigger split. That’s awesome. Omnisend also lets you add a Conditional split and trigger split.

You can also add other channels to automated workflows that are already in place. You can add SMS messages and push notifications.

That means that Omnisend gives you a better customer experience and lets customers set up automation based on their needs.

Key Takeaways: Omnisend and Klaviyo are very similar in how automation works. Klaviyo, on the other hand, doesn’t have as many features as Omnisend.

Winner of Automation: Omnisend

Omnisend : 5 – 2 : Klaviyo

9. Integration

Omnisend only works with less than 50 integrations, such as Shopify, BigCommerce, WooCommerce, etc. They divide their Integration list into sections like customer service, e-commerce platforms, finances, and so on.

Klaviyo works with more than 200 other services. Klaviyo works with platforms such as Shopify, WooCommerce, Magento, and so on. Klaviyo works with both B2B and B2C companies through custom websites.

Klaviyo doesn’t offer web push notifications, with or without integration from a third party. But Omnisend gives you a web push notification that is built in.

Key Takeaways: Omnisend doesn’t have as many integrations as Klaviyo. So there’s no doubt who won.

Winner of Integration: Klaviyo

Omnisend : 5 – 3 : Klaviyo

10. Customer Support

Omnised

Omnisend has good ways for customers to get help. They offer live representatives, chat, email/help desk, and knowledge bases 24 hours a day, seven days a week.

Omnisend’s customer service is better than that of Klaviyo.

Klaviyo

On the other hand, Klaviyo’s customer service isn’t very good. There are only two ways to get help for customers. They are Chat and Email/Help Desk.

Klaviyo is made for customers who know what they want. So, Klaviyo’s free version doesn’t have good customer service. Omnisend’s customer service is so much better than Klaviyo’s.

If you want better customer service, I’d suggest Omnisend. Omnisend has a great way to help customers, which is why I like it. Omnisend can be reached by email for the free plan. No matter what, they will try to answer within a few hours.

Winner of Customer support: Omnisend

Omnisend : 6 – 3 : Klaviyo

In terms of channels and features, they have mostly the same kinds of channels and features. And app notifications are the only thing Omnisend doesn’t have.

Before, there were no push notifications for iOS on Omnisend. But it now has a push notification with the latest update to iOS 15.

All other segmentation features, like profile data, campaign activity, shopping behavior, custom properties, and Facebook audiences, are available on both of these email marketing software.