In this article, we have featured The Ultimate List of Digital Marketing Statistics for 2024. While the term “digital marketing” is frequently used, it is uncommon to come across a resource that properly represents the current digital marketing landscape through the right facts.
With a plethora of marketing techniques accessible for businesses and digital firms that employ numerous channels and mediums, it’s critical to understand which methods are more popular and effective.
I’ve assembled the greatest list of digital marketing data in this piece to help marketers understand where the industry is headed.
Content Outline
What Exactly Is Digital Marketing?
Digital marketing is the use of online marketing tactics to find, build, and target an audience in order to convert them into paying customers for a product or service. This sort of electronic marketing entails connecting with current and prospective clients through a variety of digital channels.
If you’re wondering which channels are included in this marketing technique, here’s a list of digital marketing examples:
- Search Engine Marketing (SEO) (SEO)
- Marketing Automation/Email Marketing
- Marketing with Content
- Pay Per Click Social Media Marketing (PPC)
- Marketing Through Affiliates
- Native Advertising Online Public Relations Inbound Marketing
So, now that you know what digital marketing is, let’s look at why it’s so vital for helping you build your business and make money online.
What Are the Advantages of Online Marketing?
Are you wondering why digital marketing is so important? Let’s look at some of the advantages for small business owners:
Less expensive – Digital marketing is less expensive than traditional marketing. The ROI on your digital marketing expenditure can be enormous if done right. One explanation for this is that concentrating your efforts in areas where consumers already spend time online generates higher-quality leads.
Global reach – Running a business online is less expensive and allows you to reach a larger audience throughout the world.
Potential for viral content – When you provide content online, you open the door to viral sharing via social networking, which can bring you more business at no extra expense.
Measurable outcomes — Your efforts are much more trackable than traditional marketing, owing primarily to the availability of numerous analytics tools. These tools can assist you with details such as form analytics or Google analytics.
Maintain a competitive edge — Customers are increasingly expecting all brands, products, services, and small enterprises to have an online presence.
Personalization — One of the reasons digital marketing works so well for small businesses is because personalization allows you to automatically adjust the user’s experience based on their preferences. You can then show them page-level tailored offers for specific customer profiles depending on their activity.
The Ultimate List of 2024 Digital Marketing Statistics
Here is our comprehensive list of digital marketing statistics for 2022:
Statistics on Email Marketing
It’s tough to ignore the facts about how powerful email marketing is — for every $1 spent, a $44 return is averaged. Such astounding figures demonstrate why focusing your digital marketing efforts on email marketing is essential for running a successful online business.
- Email marketing offers a 4400 percent ROI on average. (OptinMonster)
- The average open rate for welcome emails is 82 percent. (GetResponse)
- 91 percent of email users have unsubscribed from a company email to which they had previously opted in. (HubSpot)
- Every year, 102.6 trillion emails are sent and received, and this figure is growing. (OptinMonster)
- Mobile devices account for 49 percent of all email opens. (IBM)
- Spam accounts for 54% of all emails sent. (Statista)
- Mobile users interact with emails the least, compared to tablet and PC users. (The Influence of Mobile Use on Email Engagement)
- According to 74% of marketers, targeted personalization boosts client engagement (Econsultancy)
- Email marketing is used by 95% of organizations that use marketing automation. (Regalix)
- The most opened emails were related to hobbies, with a 27 percent open rate. (HubSpot)
- On a weekly basis, 49 percent of consumers say they would want to get promotional emails from their favorite brands. (Statista)
- Personalized emails increase transaction rates by 6x, but just 30% of brands utilize them. (Marketing Experiment)
- Sixty percent of consumers join a brand’s mailing list to receive promotional messages and bargains. (MarketingSherpa)
- Sending three abandoned cart emails resulted in 69 percent more orders than sending just one, assisting you in reducing order form abandonment. (Onminsend)
- Email drip campaigns are used by 50% of small and medium-sized organizations using marketing automation software. (Statista)
- When questioned about GDPR, 88 percent of consumers who are prepared to disclose personal information want to know how it is used. (DMA)
- More than half of us check our email before doing anything else on the internet. (OptinMonster)
Statistics on Search Engine Optimization:
SEO, or search engine optimization, enables you to understand how consumers search for and locate information about your company and competitors online. By combining SEO methods into your marketing efforts, you will boost the visibility and ranks of your website. The figures below will assist you in fine-tuning your SEO approach, increasing website traffic, and increasing conversions.
- Search Engine Optimization Over half of the marketers thinks keyword rankings and organic traffic are the most important metrics for measuring the success of their SEO initiatives. (2021 HubSpot State of Marketing Report)
- Using targeted keywords is the top SEO tactic for 71% of marketers. (2021 HubSpot State of Marketing Report)
- Google employs 810 distinct SERP features. 161 of them are found on more than 0.2 percent of all keywords. 2020 (seoClarity)
- The average CTR from Google picture results is 0.21 percent, however it varies greatly by industry. 2020 (seoClarity)
- After social media, the website is the second most popular marketing channel. (2021 HubSpot State of Marketing Report)
- In 2021, 69 percent of marketers planned to invest in SEO. (2021 HubSpot State of Marketing Report)
Search by Voice 52 percent of voice-assistant users reports using voice technology multiple times every day or nearly every day. (2020 Smart Audio Report)
A Smart Speaker is owned by 24 percent of Americans aged 18 and up, or approximately 60 million people. (2020 Smart Audio Report)
By 2020, 62 percent of Americans stated they have used voice assistance technology. 2020 (Edison Research)
Voice-operated assistants are used by 62 percent of persons aged 12 and above in the United States. 2020 (Edison Research)
18% of Americans aged 18 and up own a vehicle with an in-dash information and entertainment system. 2020 (Edison Research)
SEO for local businesses
If they can check inventory online, internet customers are 80 percent more inclined to visit a physical store.
Within a week, 88 percent of mobile users who search for a retailer on Google Maps visit a linked store – and 76 percent visit within a week.
A purchase is made in 28 percent of “nearby” or “near me” searches.
Statistics on Customer Service
When it comes to brand engagements, modern consumers want a high level of customization.
Consumers will tune out if marketing teams do not target customers and prospects with a message that speaks to their interests, purchasing history, and location on the path to purchase. Keeping this in mind, marketing teams should strive to understand consumers on a personal level.
Consumers are eager to pay more for a better customer experience, with 86 percent wanting to pay more for a better customer experience.
According to two-thirds of marketers, they compete primarily on the basis of client experience.
In the next two years, 81 percent of marketers intend to compete primarily or fully on the basis of customer experience.
For businesses, the customer experience is becoming increasingly vital. In 2017, over 20% of CX programs fell short of customer expectations. In 2019, 96% of businesses met or surpassed consumer expectations.
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Conclusion: The Ultimate List of Digital Marketing Statistics for 2024
As marketers engage more in big data and data-driven marketing tactics, they should keep this knowledge in mind to avoid making frequent attribution or personalization mistakes – assuring the best customer experience and measurable ROI.
