Looking for the best live streaming statistics? Here is our ultimate list.
The adoption rate of live streaming is projected to grow in the next several years as more media platforms and websites offer the capability. The live streaming market is expanding at a breakneck pace.
Some people, however, are still unsure if incorporating professional broadcasting into their company is worthwhile.
While the VOD (video on demand) streaming sector has become crowded and competitive, live streaming remains an emerging market with enormous promise.
Streaming software can be linked to any website or blog, and platforms like Twitch and YouTube Live allow broadcasters to make a living off their skills.
Although the live streaming market is still in its infancy, it has already established itself and piqued the interest of major media buyers.
This upward trend shows no signs of abating.
In this article, we have shared the best live streaming statistics to read in 2022.
Content Outline
2022 Live Streaming Statistics
1. The popularity of live streaming is rapidly increasing. “Live video climbed by 93%, with an average viewing time of 26.4 minutes per session,” according to one survey. (2019, Streaming Media)
2. Users’ attention is held 10-20 times longer by live videos than by pre-recorded, on-demand content. (Forrester)
3. Among those who say they watch live streams, seven out of ten say they do it on a daily basis. (According to the Interactive Advertising Bureau, 2018)
4. With around 82.9 million live views, 2019 Coachella was the live music event with the biggest live viewership. Variety (Variety, 2020)
5. By 2028, the video streaming market will be worth $223.98 billion.
6. Between April 2019 and April 2020, the online live streaming sector grew by 99%. (2020, Tech Jury)
7. By 2027, the live streaming market is anticipated to be worth 184.27 billion dollars. (2020, Tech Jury)
8. Millennials are the largest group of live content viewers. 63% of persons aged 18 to 34 view live-streamed video on a regular basis. (2018, Neil Patel)
9. Around 34% of Generation Z (those born between 1997 and 2015) have expressed a renewed interest in live streaming, particularly on social media sites. (GWI 2020 Flagship Report)
10. Streaming is more popular among younger generations (Gen Z and Millenials), but older generations (Boomers and Gen Xers) prefer to watch broadcast television. (GlobalWebIndex)
11. By 2022, experts predict that 82% of internet usage will be for streaming video. (Cisco)
12. By 2022, experts predict that 79% of mobile users will be watching streaming videos. (Cisco)
13. Twenty-six percent of viewers log in to live streams for access to exclusive content. (2019 GWI Consumer Trends Report)
14. Nearly a quarter of American households will cancel their cable subscriptions by 2022. (2019, Adweek)
15. In 2020, 232 million people in the United States viewed streamed or downloaded video on all platforms (Statista, 2019)
16. 90% of individuals use the internet to watch videos. (PWC)
17. People view videos on their phones for an average of 16 minutes every day. (2019, Statista)
18. People view videos on their computers for an average of 7 minutes every day. (2019, Statista)
The Importance of High-Quality Live Streaming Stats
19. The quality of live streaming is rapidly improving. “Live streams now offer superior buffering and video start time metrics than on-demand video,” according to the report. (2019, Streaming Media)
20. The most serious problem with live video is that it is now failing. 2.6% of the time, live streams do not start. (2019, Streaming Media)
21. It’s all about the quality. OTT platforms that offer lower-quality videos risk losing around 25% of their income.
22. Online videos having a start-up time of more than two seconds have a much greater rate of streaming video abandonment, with each additional second causing another 6% of viewers to abandon the ship. (Akamai)
23. Approximately 66% of video streaming service providers struggle to determine how much bandwidth they require for high-quality streaming. (2019, Digital TV Europe)
The Impact of Technology on Live Streaming
The 5G broadband technology is now in use24. H.264 remains the most used codec, with 96.96% of browsers supporting it and accounting for 82% of all video handled by encoding.com. (2019, Streaming Media)
25. The upcoming 5G cell networks will give speeds that are nearly 100 times faster than the finest 4G LTE networks now available. (2019, Streaming Media)
26. 5G will reduce latency by a factor of ten. (2020, Cisco)
27. If 5G provided improved video quality on mobile devices and reduced buffering, 27.9% of respondents would pay a premium. (2018, PWC)
28. From 2021 to 2028, access to 5G is expected to raise revenue from streaming on mobile devices by 85%. (According to Intel, 2018)
Business Video Streaming Statistics
29. While watching the live videos at work, 29.77% of employees have encountered issues such as buffering. (2018, Streaming Media)
30. In 2019, 55% of businesses are adopting live video for company-wide or division-wide broadcasts. (2019, Haivision)
31. 53% of businesses stream or broadcast live video at least once a week, with 29% doing so on a daily basis. (2019, Haivision)
32. According to the report, 32.65% of businesses live-streamed to several locations. (2019, Haivision)
33. Live streaming to remote employees (41%), live streaming from remote locations or conference centres (39%), and controlling bandwidth in their facilities are the top three issues faced by enterprise live streamers (36% ). (2019, Haivision)
34. Enterprise live streamers display their live video streams or broadcasts on staff PCs in 34.81% of cases. 64% utilised mobile devices or smartphones to display content, while 31% used a combination of TVs and screens with set-top boxes. (2019, Haivision)
35. Video content is growing increasingly crucial in the business world, according to almost 80% of marketing professionals. (2019, 4CInsights)
36. For influencer marketing, live video campaigns increase video engagement by twice as much. (According to RhythmOne, 2018)
37. Live streaming is the most effective strategy for promoting trade exhibitions, according to over a quarter of marketers. (2019, The Social Effect)
38. Live streaming is used by two-thirds of marketers who target customers. 2020 (Content Marketing Institute)
39. By 2023, brands are expected to spend more than $100 billion on video content. (Forrester Research, 2018)
40. Video content is used by video marketers to lessen the need for support calls. According to reports, thanks to videos, support calls have decreased by 43%. (2021, Wyzowl)
41. By 2020, Facebook Live had become an essential aspect of marketing campaigns that already included video content. This was a 32% rise. (2021, Wyzowl)
Marketing Trends with Live Streaming
42. When comparing products when online purchasing, nearly 3/4 of millennials say videos are helpful. (2020, TechJury)
43. Live video is used by 43.35% of marketers. This is a 20% increase year over year. (2019, Mediakix)
44. While watching a live broadcast in 2018, 60% of viewers perform web searches. (2018, Neil Patel)
45. According to Animoto’s Social Video Forecast, video marketing is yielding results for 76.5% of marketers and small company owners. 2016 (Animoto)
46. Live video, according to 46.79% of marketers, allows for more genuine contact with an audience. (2017, Go-Globe)
47. A benefit of live streaming video, according to 47.61% of marketers, is that it provides material that may be viewed or repurposed afterwards. (2017, Go-Globe)
48. A benefit of live video, according to 48.60% of marketers, is gaining real-time audience reaction. (2017, Go-Globe)
49. A live stream is preferred by 49.82% of viewers over a brand’s social media updates. (2020, Tech Jury)
50. 80% of people would prefer to watch a brand’s live video than read their blog. (2020, Tech Jury)
Conclusion: Best Live Streaming Statistics
The stats above show how popular video streaming has become on the internet.
The future of entertainment is live streaming, and social media makes it even easier for fans to engage with their favourite channels and personalities.
People want this channel to keep growing, according to live streaming statistics, and are willing to learn how it works.
While live streaming was created to allow people to communicate through various means, it has swiftly grown in popularity as a way for people to share anything with one another.
