Hey friends! Let’s chat about Market Hero. It’s a tool that’s supposed to make email marketing easy.
I gave it a try to see if it really works for sending emails and boosting sales.
Want to know if it’s worth it? Stick around for my Market Hero review, where I’ll share everything I found out.
Content Outline
Market Hero – What Does It Do?
Market Hero is a comprehensive email marketing platform designed for entrepreneurs and businesses looking to maximize their email marketing efforts.
It stands out for its advanced analytics and tracking capabilities, enabling users to track revenue from emails and ads accurately. This allows for precise ROI calculations and better-informed marketing decisions.
Market Hero also offers robust automation features, simplifying the process of segmenting audiences and sending targeted emails. Its user-friendly interface and integrations with popular e-commerce platforms make it a versatile tool for a range of marketing strategies.
Alex Becker- Creator of Market Hero…
Alex Becker is an entrepreneur with a background spanning venture capitalism, entrepreneurship, writing, and public speaking. He’s notably successful, earning more monthly than many of us do in a year.
His primary claim to fame is as an entrepreneur and the creator of Markethero, a platform often associated with Shopify training and courses. Becker initially designed Markethero for his use and achieved impressive results, growing his first firm to over $5 million in annual revenue.
He identified a gap in email marketing tools and the need for a more streamlined approach to Internet marketing. Markethero was born out of this realization, offering a comprehensive solution.
Like most online and e-commerce businesses, Becker understands the significance of growth and advocates for the power of email marketing and social media marketing in achieving it. Moreover, he stresses the importance of tracking ROI to evaluate campaign effectiveness.
Who should use Market Hero?
Market Hero is an amazing email automation tool for entrepreneurs, small business owners, and eCommerce businesses.
It helps create a contact list for targeted email campaigns, expand your list of potential customers, automate campaigns to convert leads into buyers and monitor revenue over time.
If you’re new to marketing and know it’s important to collect emails and market to them over time, Market Hero is great. It has good reports to track your profits and shows you how much each lead is worth.
Also, if you’re new to email marketing, you get access to the 8X Academy as a Market Hero member. It teaches you how to make money with Market Hero in many ways. It’s not just an email tool; it comes with a long training course that shows you how to get leads, some of which are free.
Things I Liked About Market Hero
1. Advanced Analytics and Tracking:
“I’ve been thoroughly impressed with Market Hero’s advanced analytics. Being able to track every sale and conversion with such accuracy has revolutionized how I view my email campaigns. The Lead ROI Calculation, in particular, gives me invaluable insights, helping me understand the true impact of my efforts.”
2. Email Automation and Sequencing:
“What really sets Market Hero apart for me is its email automation and sequencing capabilities. I can create email sequences that react to subscriber actions, offering a level of customization that truly maximizes efficiency. This feature has streamlined my marketing efforts and has made my communication much more effective.”
3. Customer Segmentation and Tagging:
“I appreciate the platform’s precise customer segmentation and tagging options. It allows me to target my emails very specifically, ensuring that my messages are relevant and personalized for different customer groups. This has significantly enhanced the effectiveness of my campaigns.”
4. Integration with Major Platforms:
“The seamless integration with platforms like Shopify and Facebook Messenger is a major plus. It opens up so many marketing avenues for me and makes Market Hero an incredibly versatile tool in my marketing toolkit.”
5. User-Friendly Interface:
“As someone who isn’t a tech wizard, I find Market Hero’s user-friendly interface a relief. It’s easy to navigate and utilize its features effectively, making my email marketing tasks less daunting and more enjoyable.”
6. Messenger Marketing Features:
“The inclusion of a complete Facebook Messenger suite is a standout feature. With its high engagement rates, it adds significant value to my marketing strategy, allowing me to connect with customers on a platform they use daily. This has been a key factor in improving my overall reach and engagement.”
Things I Didn’t Like About Market Hero
1. Complexity for Beginners:
“As someone new to email marketing, I found Market Hero’s advanced features a bit overwhelming at first. The platform has a wealth of capabilities, but getting to grips with all the analytics and tracking options took me quite some time. It felt like it was designed more for those with a good amount of experience in digital marketing.”
2. Integration Difficulties:
“They say it integrates smoothly with various platforms, but my experience says otherwise. I’ve had my fair share of struggles trying to get Market Hero to play nicely with other tools I use. This has meant extra hours spent on workarounds and data syncing, which is time I don’t have to spare.”
Market Hero Features
As you become familiar with the features of Markethero, you’ll know how valuable it can be for your company. You’ll gain the ability to effectively assess, manage, and understand your leads, which is essential for a successful business.
This approach goes beyond simply collecting email addresses and names; it helps you build and maintain a comprehensive customer list.
1. Marketing Automation
One of the essential features of email marketing software is marketing automation.
With Market Hero’s marketing automation software, you can set up a series of actions that happen automatically. It’s like setting up a domino rally, where one thing leads to another without you pushing each domino.
Here’s how it works:
- Email Sequences: You can create a sequence of emails that go out to your subscribers at specific times or based on their actions. For example, if someone signs up for your newsletter, you can set up an automatic welcome email to greet them. Then, you can follow up with more emails over time to keep them engaged.
- Tagging and Customer Segmentation: Market Hero allows you to tag and group your subscribers based on their behavior or preferences. This way, you can send targeted messages to specific groups. For instance, if someone clicks on a link in one of your emails, you can tag them as “interested in XYZ” and then send them more information about that topic.
- Triggered Actions: You can set triggers for actions based on your subscribers’ actions. For instance, if a subscriber abandons their shopping cart on your e-commerce website, Market Hero can automatically send them a reminder email to encourage them to complete the purchase.
2. Lead Management
The word “leads” isn’t the same in every marketing tool. Different software we’ve looked at use at different times during the conversion process.
For example, CRM tools often start with contacts at the top of the funnel, and these contacts become leads as they move through the funnel.
But Market Hero does things differently. They treat contacts, subscribers, and leads as the same thing. This means their lead management is simple.
When you start with Market Hero, you can add your leads’ details individually or import them all at once using a CSV file.
You should also consider adding tags to each lead. These tags help you organize and personalize your email campaigns.
Market Hero keeps it simple, maybe a little too simple. It could have more fields for each contact.
Market Hero offers a filtering tool even with limited lead data. If you have more leads, you can easily find specific ones by searching using criteria like status, tags, email addresses, and names.
3. Customer Lifetime Value
Every customer I deal with is different. That’s where Customer Lifetime Value (LTV) comes into play. It’s like my weapon to determine who’s super important for my business.
Here’s the deal: LTV calculates how much money a customer will likely spend as my customer throughout their entire time.
Why does this matter?
Well, it tells me how much I should invest in keeping them happy.
If I’ve got some customers who are big spenders and keep coming back for more, I want to make sure they stay satisfied. But, if I see that a customer might only make a small purchase and never return, I might not want to spend a ton trying to get them in the first place.
So, Customer LTV helps me make savvy decisions about how much I should spend to snag new customers. It’s like having a treasure map. It shows me which customers are like hidden gems and which might not be worth the effort.
This way, I can put my time and money where it matters.
4. Customer Segmentation
Market Hero’s Customer Segmentation feature helps you better organize and understand your customers, making your marketing efforts more effective.
Market Hero uses the metrics like customer behavior, demographics, and purchase history. It then groups similar customers. For example, you can create a group of people who always buy sneakers and another group who prefer sandals.
This helps you send targeted messages to each group.
Customer segmentation allows you to connect with them more effectively. You can tailor your offers to suit them when you know their preferences and needs. This personal touch means you’re more likely to send emails to an audience interested in your business rather than generic emails.
5. Automation Workflows
Market Hero’s autoresponder is controlled from the “Streams” section in the menu bar. When you first use it, you’ll notice a user-friendly visual workflow builder.
Here, you can create automation workflows that define your autoresponder email sequences and who receives them and manages actions and delays. The main goal is to create a visual representation of your autoresponder system, connecting all the elements with graphics.
Trigger sequences and tags are essential because they form the foundation of your automation process.
Pay attention to product tags in particular. Market Hero uses them to analyze the average lead value, helping you determine how much you can spend per lead while maintaining your profits.
In short, a well-designed Market Hero workflow gives you real-time insights into the cost of each activity. This allows you to assess your return on investment (ROI) in advance and make informed decisions about engaging and converting leads.
My personal take is that Market Hero’s workflow management is simpler than other email marketing tools. When you combine this simplicity with its support for lead values and ROI variables, you have an exceptional workflow tool.
6. Tracking and Reporting
Market Hero has invested a lot in tracking and understanding data. This helps you see important information for email marketing and extra details for your business decisions.
To access these reports, start on the main dashboard after logging in. You can quickly see stats about your emails, like how many were sent, who clicked on them, any complaints, people who unsubscribed, and how many times emails were opened or links were clicked.
You can also see the daily reports on the right side of the dashboard. You can also look at insights from previous days.
For more in-depth reports, go to the “Finance” option in the menu. This goes beyond just marketing and gives you insights into your product sales.
But that’s not all! You can also switch between Facebook and email data to compare how products are doing over different time period. This helps you evaluate and make decisions about your products.
Market Hero Pricing
Market Hero doesn’t hold back on its features, no matter your chosen pricing plan. You’ll get various features in the basic pricing:
- Live chat support
- Email and funnel testing
- Full training
- URL tracking and triggers
- Sales and behavior automation
- Opt-in builder
- Facebook audience syncing
- Automated sales stats
- Monthly webinars and training
- Customer sorting
- Customer LTV analysis
- Full Facebook Messenger tools
- Email builder and more.
Market Hero’s pricing depends on the number of leads you have, which goes up as you collect more leads. There are nine different pricing tiers available.
- 1,000 leads – $19/month or $194 annually
- 3,000 leads – $49/month or $499 annually
- 7,500 leads – $99/month or $1,010 annually
- 10,000 leads – $129/month or $1, 316 annually
- 25,000 leads – $299/month or $3,050 annually
- 50,000 leads – $549/month or $5,600 annually
- 75,000 leads – $800/month or $8,160 annually
- 100,000 leads – $950/month or $9,690/annually
You can test the software for free for 14 days, but there will be some restrictions. These limitations will be removed after the trial period. The good part is that you’ll have access to the 8X academy during the trial and after.
Market Hero Pros and Cons
Pros
- 24/7/365 live chat support
- Supports affiliate links
- Market Hero’s free trial is available for 14 days.
- Facebook Messenger automation.
- Drag and Drop automation workflow.
- Easy-to-use system
Cons
- It does not offer a default landing page builder
- It doesn’t offer a free plan
- Only 7 email templates are available.
Market Hero Customer Support
Market Hero stands out with its exceptional live chat feature.
Unlike many other customer service live support with limited operating hours, Market Hero’s live chat is available 24/7, catering to night owls and those with varying schedules.
It serves as an invaluable resource for users, answering frequently asked questions. Moreover, if you can’t find the information in the chat, you can always rely on their 24/7 support.
Plus, their extensive knowledge base gives every detail about the use of the product and how Market Hero works.
Market Hero also maintains a Facebook group called the 8X Academy. However, it appears that the group doesn’t witness much activity.
Most questions and inquiries are efficiently addressed through their dedicated support system and comprehensive knowledge base, making it easy for users to access the assistance they require.
Any Good Market Hero Alternatives?
I use other email automation software for my email campaigns because I am never satisfied with a single functionality.
Apart from Market Hero, I use GetResponse and MailChimp for my email campaigns.
MailChimp is a popular email autoresponder tool for sending bulk emails. Most solopreneurs and entrepreneurs use it because they have a free plan. But there are some limits to the free plan. Sometimes, the emails you send can end up in the “Spam” folder unless people tell their email system that your emails are okay.
If you want to do more with your emails, like sending them automatically, you have to pay for one of their plans.
Here are some standout features of Mailchimp which make it better than Market Hero:
- Customer lifetime value calculator
- Facebook messenger autoresponder
- Shopify integration and analysis
- Fluid tag-based contact segmentation
Also Read: MailChimp Alternatives
FAQs:
❓How does Market Hero differ from other email marketing tools?
Market Hero stands out with its focus on detailed analytics and revenue tracking. It allows users to see the exact value of every lead and measures customer lifetime value, offering more in-depth insights compared to many traditional email marketing tools.
🧐Is Market Hero suitable for beginners?
While Market Hero has a user-friendly interface, its advanced features and analytics might be overwhelming for absolute beginners. It is ideally suited for users with some experience in email marketing or those willing to invest time in learning the platform.
👉Does Market Hero offer automation features?
Yes, Market Hero provides robust email automation features, including the creation of dynamic email sequences that can be triggered by specific subscriber actions.
✅Can Market Hero integrate with e-commerce platforms like Shopify?
Yes, Market Hero offers seamless integration with several e-commerce platforms, including Shopify. This integration enables users to effectively track sales and customer interactions directly from their online store.
Also Read:
Conclusion
Should you go with Market Hero?
Market Hero doesn’t disappoint when offering complete email automation capabilities and valuable insights into your leads.
It’s just what you need to effortlessly manage automated marketing campaigns while keeping a close watch on your return on investment. As a bonus, you even have the option to use Facebook Messenger to boost engagement with your leads.
All things considered, Market Hero is a straightforward and revenue-focused autoresponder that should be relatively easy for business owners to grasp and put into action.
