In this post, you are going to get the detailed Omnisend Review 2024 along with full features and pricing policies.
Ecommerce marketing is very much in trend these days, but it is pretty tedious and time-consuming as well.
Here marketing automation comes in handy. This is because automation is helpful in getting a massive amount of work done in less time and also fetches you better revenue.
The majority of brands these days are bringing marketing automation into use.
Amongst various categories of marketing automation tools, one such category that can boost your business and brand is email automation.
Let us begin with knowing more about Omnisend.
Content Outline
What Exactly Is Omnisend?
Omnisend is basically a marketing automation platform for eCommerce that provides omnichannel marketing strategies for a business.
This software is a combination of SMS, emails, social media, and many other channels on one platform. This way, marketers can boost their revenue and also reach out to more and more customers.
It has various features to offer that can help you both streamline as well as optimize all your marketing efforts, irrespective of the channel you put into use.
This software comes along with built-in templates that can help you in creating personalized emails along with the features of automating segregation as well as sending of the emails.
The platform also has Facebook Messenger and SMS marketing capabilities to offer. All these features make it simple for marketers to connect and get in touch with their customer base.
Along with all that, Omnisend is also helpful in creating both powerful as well as engaging lead forms that can improve your lead capture rates.
General Intro on Email Marketing
A successful internet business today requires a proper and well-managed email marketing solution for sending commercial messages to a group of people, using email or push notifications.
This greatly helps to enhance the relationship between a merchant and its current or previous customers. The primary reason for doing so is to build loyalty, trust, and brand awareness among customers by using emails to send advertisements and request business.
Furthermore, email marketing helps in convincing current customers to purchase something or acquiring new customers.
If done the right way, email marketing can skyrocket your business into a profitable and successful one. However, that would require special skills and tools to be employed at the right stages of an expanding business.
That’s why today I will give you a quick review of an amazing email marketing platform called Omnisend.
Working Of Omnisend
Omnisend is designed in such a way that it automates all your email communications.
This saves a lot of time for the sales team, and so they can sell more.
It is straightforward to accomplish it by setting up email automation workflows that are triggered by the actions of the customers like cart abandonment, welcome series, shipping, and order confirmation, to name a few.
It becomes easy to automate the complete process of email marketing for the marketers by using the platform’s features of marketing automation like the drag and drop email builder.
It can be cumbersome to gain the visibility of the activities of your customers from various channels of communications.
Omnisend has integrations with almost all the massive eCommerce solutions that make the data collection of campaign activity and shopping process a breeze.
The shopping and the information regarding the on-site browsing of the customers have collected automatically and then synced right into the platform.
This collected data can prove out to be pretty helpful for boosting the conversions as well as the performance of the campaigns.
Features Of Omnisend
Works For Multiple Channel, Supports Multi-Platform Marketing Campaigns
Omnisend is omnichannel. This means that with Omnisend, you are able to create and pan out on multiple channels such as Emails, SMS, MMS, Facebook ads, Google ads, and more things like that.
You can easily reach out to your customers no matter the platform they use, what platform is suitable to reach them etc.
Omnisend is available for every platform your customer would be using and will use in the future.
Omnisend also facilitates you to your customer as quickly as possible without any hassle and worries.
It also provides you with delivery reports regarding that if your email or SMS or MMS or anything else was sent or not.
Personalized Marketing With Automated Capabilities
Omnisend has various features available to you so that it makes it easier to personalize the messages you are sending out based on the receiving customer’s journey. With Omnisend, it is possible for you to set up smart triggers.
This ensures that the right customers get the right message no matter what stage of shopping they are at.
Whether they are at the browsing stage or the buying stage, they will receive the correct personalized message.
You also get marketing automation workflows that are pre-built for you, which provide the best practices no matter what the business size is.
Customer Engagement Is Now Better With More Powerful Tools
Omnisend provides more than powerful tools to help you build relationships with customers faster and with ease too.
You can easily set up a better Welcome Automation workflow, which will help you in converting your newsletter subscribers into potential buyers and many more such applications.
The software will also make it easier for you to set up discount codes and free shipping codes for your customers, which encourages them to visit your business and buy something from you.
The software will also help you in sending out automated delivery updates and cart updates to your customers,
which ensures a simple and hassle-free shopping experience for your customers and increases the probability that they will come back to your site again.
This helps in maximizing the number of leads generated, increasing your sales.
For A Better And More Effective Marketing, A Smart Send Solution.
With other email and message sending services, you need to think about the workflow and the number of emails you need to send out so that it does not look like spam.
However, with Omnisend, you are in no need to worry about all these things.
With the automated built-in Smart Send Solution, you just need to add subscribers, and the rest of the work is on Omnisend.
The Smart Send Solution ensures that emails and SMS are sent only to those subscribers of your newsletter who haven’t made any purchase whatsoever yet.
For customers who regularly purchase items from your site, emails will be sent occasionally, which are just enough to keep them reeled in. Hence, you need to think about who to send emails to and who not to.
You just have to use the built-in automation solutions for this purpose.
Cart recovery emails are also sent to customers who have previously made any purchase on your account and not to everyone.
Smart Send Solution ensures that your customers are not spammed with irrelevant links and emails.
Simple And Straightforward Contact Segmentation
With the smart segmentation features of the Omnisend, you can be creating different lists in the database of your email contacts. In this way, you can create messages that are personalized that results in better customer engagement.
You can also be creating auto-renewed segments that can categorize the customers with respect to their campaign activity, shopping behavior, and many more categories.
These segments can prove out to be helpful in creating promotions and tailored messages.
This will help you in sending the right messages to the accurate target audience.
This way, you can build lists that are based on the channels that are used to subscribe, whether social media, email, or forms, and landing page for your store.
With this software, you can also use segment tags. This way, you can be creating targeted campaigns on the basis of total order value, the discount codes that are used, and the products that are purchased.
Effective And Engaging Newsletters
With Omnisend, you get the Content-Editor that is incredibly easy to use.
It lets you create pretty engaging and beautiful newsletters in almost no time.
The content editor comes with drag-and-drop features and functions like the Product Picker. This helps you a lot by saving your time in putting your newsletter together.
It also allows you to add extras like scratch cards, coupon codes, gift boxes, and a lot more that can boost both your open rates as well as the click-through rates.
Resourceful Lead Forms That Promotes Easy Information Capturing
There are various different options that Omnisend has to offer when it comes to ease up the process of capturing information from the visitors of the website.
From the basic sign-up box that is visible at the bottom of the screen to the flexible Popup widget, you can put into use the various options that
Omnisend has to offer in order to collect email addresses easily.
The platform also adds up the gamification aspect for capturing leads by putting the Wheel Of Fortune signup form into use. Omnisend has an accurate type of signup form to offer for any kind of marketing strategy.
Smart Reporting For Deep Campaign Analysis
The reporting features of Omnisend allows you to go deep down into the specifics.
This way, you can get to analyze each and every arena of your marketing campaigns. It will enable you to create customized reports that are based upon sign-up forms that perform the best and also takes into consideration the country of origin, language, and devices of the subscribers.
Omnisend also has the Click map feature to offer that allows you to see which portions of the newsletter gets the maximum clicks.
With this feature, you are never left behind in any kind of analytics and statistics. This way, you can be adjusting and improving your campaign likewise.
Next-Gen Email Marketing
Omnisend empowers its users to design templates for their emails that are appealing through its remarkable features like the Product Picker as well as Drag And Drop.
What makes this platform even better is the fact that the solution lets the users enhance their email engagement using its CTR-boosters.
The CTR-boosters include dynamic discount codes, scratch cards, and many other features.
These email marketing abilities are much more advanced and help in significantly reducing the time spent on the designing and the automation of email campaigns.
Hence, you are ahead of your competitors with the advanced next-gen email marketing with loads of features and benefits over the traditional email marketing methods.
Pricing Plans Of Omnisend
| Plan | Starting Price | Emails per Month | SMS Marketing | Key Features |
|---|---|---|---|---|
| Free | $0/month | 500 emails/month | No SMS credits | – 1 email list – Basic automation – Pre-built email templates – Sign-up forms – Email support |
| Standard | $16/month | 2,000 emails/month | Pay-as-you-go SMS credits | – Unlimited email list segments – A/B testing – Basic automation workflows – Email & SMS marketing – Reporting and analytics – Live chat support |
| Pro | $59/month | 15,000 emails/month | Unlimited SMS credits (pay-as-you-go) | – Advanced automation workflows – Advanced segmentation – Priority customer support – 24/7 live support – Detailed analytics and reporting |
| Enterprise | Custom pricing | High-volume emails | Custom SMS solutions | – Custom solutions for large businesses – Dedicated account manager – Enterprise-level integrations – Priority support |
Additional Information:
- SMS Marketing: Separate costs for SMS credits (based on usage).
- Email Limits: Exceeding the email limits may incur additional charges.
Omnisend Migration:
Omnisend’s migration services make it easy for businesses to switch to their platform. They offer specialized support for those migrating from Klaviyo or Mailchimp, with the following benefits:
- Migration from Klaviyo: Omnisend positions itself as a cost-saving alternative with improved deliverability for both email and SMS campaigns, making it an attractive option for businesses looking to streamline marketing expenses.
- Migration from Mailchimp: Businesses can enhance their email and SMS marketing capabilities by upgrading to Omnisend, which provides more advanced tools and automation workflows than Mailchimp.
Omnisend emphasizes a smooth transition process to its platform, ensuring no disruption to your marketing activities.
While the migration services themselves may not carry an explicit cost, they are tied to the subscription plan you choose (Free, Standard, Pro, or Enterprise). Additional details on migration support are available on Omnisend’s website or through their customer service team.
Pros And Cons
In this section, we will be listing all the pros and cons that are linked with this platform.
✔Pros
- Omnisend has an incredibly wide array of template options to offer. This makes it one of the best platforms for marketing automation out there in the market.
- The gift box option is one of the most unique and astounding features that Omnisend has to offer.
- One more fantastic feature that Omnisend has to offer is Live View. With this feature, I can have a look at the products that get removed from the cart pretty often.
- With Omnisend, it becomes pretty simple to set up all your marketing automation.
- Omnisend offers you the astounding ease of tracking your automation and newsletters.
- It gets very easy to set up the results with Omnisend.
- The layout of the program is aesthetically beautiful and yet simple to use.
- They offer incredible customer support.
❌Cons
- Though a lot on this website is pretty intuitive, like the groupings for the automation, the things that were available and came with them can be pretty confusing at times.
- If reviews are to be believed, the product picker does not work at times. This can prove out to be frustrating because you have to be physically copying and pasting the description of products as well as their photos. Thus it becomes a tedious and time-consuming process.
- The platform seems to be slightly overpriced with respect to the features it has to offer.
Omnisend boast of a state of the art automation system that is really nice is capable of doing the bulk of what you’re doing for your online campaign. These automated steps can really save you time and make you a lot more money.
Omnisend Functionalities
Omnisend offers one of the powerful and most cost-effective features that can help you create an efficient and successful email marketing campaign. The most significant features include:
- Easy to create powerful marketing campaigns
- Easy to create and effective follow-up campaigns
- Attractive and customizable landing pages
- A/B testing
- Discount Coupons
- Segmentation
- Campaign Booster
- Mobile optimization
- Powerful list management
- Reporting based on real-time analytics
- Access to vital insights like who clicked, who shopped, how much money was made, etc.
Why Omnisend?
You can use their Product Picker in the newsletter editor to just pick a product from your store and it goes straight into your newsletter. Furthermore, you can even add an attractive “Wheel of Fortune” feature like you get to see on many websites to attract your visitors into possibly winning exciting discounts and prizes.
- Intuitive user experience.
- Ideal for any kind of business and can handle any number of subscribers.
- Built-in forms that capture visitor information which helps users to personalize messages
- Smooth and efficient automation emails.
- Omnisend Subscriber segmentation tool to send targeted messages to specific groups and subscribers.
- Edit landing pages and push notifications using the highly customizable built-in content editor.
- Attractive and professional looking box popups to make your project look appealing.
- Omnisend Automation to save you valuable time and brain cells.
- Integrations with popular ecommerce platforms like Shopify, Magneto, WooCommerce, and more.
- Get instant access to stats based on real-time analytics like who clicked, who shopped, how much money was made, etc.
Powerful Customer Support
Services on both a monthly subscription and annual subscription basis include support via email, live chat, and an online knowledge base. Omnisend lets users connect with the support team via:
- Live Chat Support
- Email Support
- FAQ/Knowledgebase
- Social Media
- Video Tutorials / Webinar
Check more power tools for email tracking, email drip campaigns.
Quick Links
FAQs About Omnisend Review
🙋♀️ What if I am not happy with the service or if I want to discontinue my subscription?
If you are not satisfied with the service of Omnisend or if you want to replace Omnisend with any other service, then there's good news for you. You can do it. There’s a particular free trial period during which you can get your money back if you are not satisfied with the service of Omnisend.
👉 Why should I prefer this over any other service such as MailChimp?
Omnisend is mostly better than other mail services like MailChimp. You may think that other services like MailChimp are cheaper and all. However, when it comes to features like automation, Omnisned is far ahead of its competitors and hence a better choice.
🤷♂️ Can I use Omnisend to send emails to customers using Instagram or Twitter, or Facebook?
Omnisend has this feature that this can be used for any platform your customer might be using or might use in the future. No matter if your customer searches up on Instagram, Facebook, on Twitter, you can easily start communication with them and start sending them emails and SMS to turn them all into potential customers.
Conclusion: Omnisend Review 2024
All in all, Omnisend is an incredible platform that is amazing at its job.
But at the same time, like almost every other platform, it is tailored to a pretty specific requirement set.
Omnisend can prove out to be an ideal platform to opt for if you are in search of an email marketing solution that has an astoundingly high capacity and can do most of the things that competitors do while being simple and easy to use.
You might find it a bit problematic when you begin to look at the “omnichannel” aspects.
You might see the price go high like a rocket when you wish to do something beyond just sending SMS messages and emails.
When it comes to the use of other channels, you will come across many limits and shortcomings.
