If you are already selling on Amazon or are planning to do so, or regardless of how you are performing on the platform, it is always recommended that one must reevaluate their approach every week or every month to analyze and figure out how to improve their listings and eventually take their sales to a higher level.
Read this Sellerly Review to know more.
So, to make this effect work, you as an Amazon seller should always be on the lookout for solutions that allow you to carry out A/B testing of Amazon listings, so that you can easily understand and figure out which of the elements are performing well and are liked by your customers.
So, if you have been looking for such a tool, then you are reading the right article Sellerly Review because in this post we will be talking about a powerful Amazon Reseller tool called ‘Sellerly’, that has helped millions of Amazon Sellers to boost their sales on the platform and earn higher profits over time.
If used the right way, then you too will be able to considerably improve your Amazon listings, get you access to traffic insights, and let you carry out split testing for your brand’s products.
Furthermore, we will also tell you everything you need to know about Sellerly, including features, how it works, user interface, prices, and advantages, so that you can decide if this selling tool suits your requirements or not!
Content Outline
What is Sellerly?
Sellerly is a powerful marketing and selling machine developed by Semrush which offers several key tools and features that have been designed to allow growth-oriented sellers on Amazon to enhance their performance using listing audits, split testing, and effective insights and suggestions on boosting traffic.
Sellerly is considered to be the ideal toolkit for sellers and merchants on Amazon’s US marketplace (Businesses running on Amazon.com), looking for dependable solutions to enhance their performance and boost their sales on Amazon.
What can you do with Sellerly?
Sellerly is powered by the established online visibility management and content marketing platform Semrush, which specializes in Search Engine Analysis, Internet Marketing, Competitive Analysis, SEO/SEM, Organic Research, Advertising Research, Keyword Analytics, Domain Analytics, Site Audit, Social Media Analysis, Brand Monitoring, Content Analysis, Backlinks Analysis, and Keyword Research.
With over 7 million users and 12 years of experience Semrush is the leading all-in-one marketing suite that brings together over 50 powerful tools for marketing management and reporting that allow companies and brands to do better marketing online.
Sellerly was created under the parenthood of Semrush with an objective to offer the single perfect tool that a brand needs for their digital marketing requirements.
The tools have been designed to help you improve your marketing results online, achieve a smoother workflow among team members and also save valuable time and effort on routine projects and tasks.
Tools & Features of Sellerly
Sellerly is a feature-rich digital marketing platform and brings together just the right and ideal tools to ensure Amazon sellers are able to optimize and effortlessly manage their overall listing performance on the e-commerce platform while discovering the growth points of their sales.
Listing Protection
The Listing Protection tool offered by Sellerly is an online monitoring system designed to let Amazon sellers monitor their Amazon listings’ rankings and visibility, monitor product prices, product titles and descriptions, changes in Buy Box ownerships, and more by keeping them alerted and updated about list hijacking and any kind of suppression issues.
This tool ensures automated tracking and monitoring of your Amazon listings by sending a notification whenever there is any kind of shift in the keyword positions and prices of your products, and also your buy boxes.
The tool also notifies you about any listing suppression which also takes into account your logging into Amazon MWS token and also connecting your seller account on Amazon.
This tool also allows you to run scouting campaigns, constantly track and monitor the changes and fluctuations in the competitors’ product prices and their Buy Box ownerships.
This enables you to plan your marketing campaign structure accordingly and come up with strategies that can help you triumph over your competitors by dishing out more sales and achieve higher revenues and profits.
How to set up Sellerly Listing Protection?
Sellerly provides a very intuitive user interface and experience to set up and use the Listing Protection tool.
- You can easily add a product listing on Amazon by simply entering the URL of the product page or even the ASIN.
- Next, you need to add relevant keywords which you wish to track and see whether your product listing is appearing on the search results of Amazon for the keywords you have targeted.
- You can also check and alter the seller’s name as per your requirement or preference.
- This will come in handy when you need to monitor if someone outbid you on Buy Box, or if you want to check whether your product prices are meeting the average market pricing.
Overall salient features of this tool:
- Customize your notifications by choosing between receiving alerts via email or SMS.
- Track your product keywords’ positions
- Monitor the changes in the content of the listing
- Monitor buybox statuses and price changes
- Get listing hijacker alerts
Traffic Insights
Sellerly has developed a tool that gives you valuable insights into your brand’s traffic.
This Traffic Insights tool has been designed for brands and marketers who wish to explore and analyze the most profitable external (non-Amazon) traffic sources which have the potential of bringing in maximum traffic to your brand’s Amazon listing.
You can utilize this tool to find the top Amazon listings that you or your brand will be competing against by simply doing a quick Amazon search for the keywords of your product.
The tool will instantly assess and tell you which are the external traffic channels that can bring you the highest impact on the acquisition strategy of your customers.
Referral Reports in Traffic Insights Tool
Referral Reports in Traffic Insights tool allow brand owners and marketing teams to estimate the traffic potential from the links that come from external sites.
The tool also has the ability to identify the websites that bring potentially high traffic counts to the competing offers based on your competitors’ products.
Having access to such information and stats allows you to understand and explore new possibilities and ideas for marketing partnerships and link-building.
How to set up Sellerly Traffic Insights?
Sellerly has made sure that the overall setup process of the traffic insights tool is neat and easy for you so that you enjoy a seamless user experience in setting up and using the tool.
- You can add up to 3 listings using the traffic insights tool. You also have the freedom to add any listings without being the owner of the listings.
- You just need to enter the ASIN codes that correspond to the competing listings or URLs.
- The Traffic insights tool will then carry out an intensive search of each listing’s traffic-building strategy automatically.
Overall salient features of this tool:
- Find traffic channels that are the most profitable
- Uncover and explore the strategies of your competitors
- Fine-tune and enhance your brand’s promotional strategy
Listing Quality Check
Sellerly’s Listing Quality Check tool is ethically an Audit tool that has been designed to give you the chance to improve the visibility of your product page, along with other key marketing parameters like sales and CTR.
This is a comprehensive audit tool for Amazon listing that will ensure that your product listings are perfectly meeting the requirements and style guides that govern marketing and sales on Amazon.
Furthermore, the tool will even provide you with data-driven ideas curated for boosting the visibility of your listings and eventually increase your conversion rates.
These ideas and strategies are based on the knowledge and wisdom shared by several industries and market experts who will suggest the best and ideal industry practices to help your brand perform well on Amazon.
How to set up Sellerly Listing Quality Check?
- You just have to simply paste your URL or ASIN to add a listing.
- Get access to comprehensive reports that enable you to do an in-depth analysis of the visibility of your product page, along with other key marketing parameters like sales and CTR.
- With the help of these reports, you can make necessary tweaks and changes to your Amazon listing.
- You can also carry out some advanced listing optimizations, by accessing the list of all failed as well as successful checks that can be found under the following tabs:
Listing Quality Score
This tab will give you access to all the assessments previously done to check the overall quality of your Amazon listings. These scores are based on how many successful and failed checks you have done so far.
Amazon Requirements tab
This tab gives you access to information about your Amazon listing, as to whether it is meeting the requirements of Amazon so that you can ensure avoiding or preventing any potential suppression of your listing.
Amazon Style Guides tab
This tab gives you access to information about your Amazon listing, as to whether it is meeting the style guide of Amazon, and also provides additional recommendations for optimization based on the style guide
Best Practices Tab
This tab provides you with data-driven ideas curated for boosting the visibility of your listings and eventually increasing your conversion rates.
These ideas and strategies are based on the knowledge and wisdom shared by several industries and market experts who will suggest the best and ideal industry practices to help your brand perform well on Amazon.
- You can also use the “All checks” tab to get a full listing audit in a single list of issues.
- Once you are done with your listing improvements, re-run the listing audit to make sure you haven’t missed any crucial errors.
- Once again, the Listing Quality Check tool comes with no limits for the number of listings you can audit.
Overall salient features of this tool:
- Check whether your listing fits the Amazon Style Guide and general guidelines
- Fix incomplete listings and potential content errors
- Gather new and effective ideas and practices from industry experts and mentors
Split Testing
Sellerly’s Split-testing tool is free to use for all Amazon sellers and is included in both the free as well as paid subscription plans for free.
This tool is extremely easy-to-use and helps Amazon sellers efficiently fine-tune and tweak their listings in order to run split tests and optimize key page parameters like page/product title, description, pricing, and images to ensure maximized page performance as well as higher sales.
There are no limits to the number of Split Tests you can do with the tool, which means you can run multiple tests of different listings and experiment with your Amazon listing parameters in order to craft the ideal listing that will drive more conversions and eventually bring in higher sales.
How to set up Sellerly Split-testing tool?
- Login with your Amazon Seller ID and MWS Auth Token
- Start making tweaks to your Amazon listings one by one and then conduct split tests for a period of at least 7 days so that you can obtain legible results and accurate performance benchmarks.
- Carry out in real-time analysis of the retrieved data and make relevant data-driven decisions.
Overall salient features of this tool:
- Manage all your product pages within a single tool
- Get access to live statistics on product views as well as conversions
- Increase your profits continuously
Sellerly User Interface
Semrush has made sure that their brainchild, Sellerly, carries forward the same reputation of an easy-to-use interface that they have always been appreciated, over the years.
Sellerly has one of the finest and neatest user interfaces among all other tools of its kind.
The best thing one would notice while setting up Sellerly is that you get to use a single unified dashboard that consolidates all the necessary tools in one place and gives you access to all in an organized manner.
The dashboard lets you have control of all the configuration and testing options you need to handle your Amazon product listings. You can easily access every Sellerly feature through the Tools tab available on the main dashboard menu.
Here you will find access options to all Sellerlly tools including Traffic Insights, Listing Protection, Listing Quality Check, Split Testing tool.
The access and use of these tools can be done in just a few clicks.
- You can add any listing and also monitor additional parameters like product ranks, listing suppression, and Buy Box changes by clicking on the Listing Protection option in the dashboard menu.
- For accessing the Traffic Insights tool, you just need to click on the Traffic Insights button and then get detailed analytics on single or multiple products including display ads and referrals.
- You can receive Listing Quality Scores, and also get access to a list of successful checks along with recommendations on following the best practices with additional Amazon Style Guides by tapping on Listing Quality Check.
Pricing of Sellerly
Sellerly currently offers users to choose from two plans that are listed under the pricing section of their official website.
You can choose from a free plan and a pad plan which also comes with a 7 days free trial period, in case you want to use the paid features and see whether you should invest in it or not.
The big plus point here is that the Split Testing tool comes as a complimentary free tool with both the free and paid plans. While the free plan may work for small marketing teams and brands, it has certain limitations as you get only limited access to the Sellerly tools.
If you want to access all the Sellerly tools mentioned earlier, you can consider going for the paid plan which will grant you instant and unlimited access to the complete Sellerly package at a monthly cost of $50 per month.
Customer Support at Sellerly
When it comes to customer support and assistance, Sellerly banks on the experience and reputation that Semrush has built among their customers over the years.
Being a brainchild of the Semrush team ensures that Sellerly offers an outstanding customer support experience to users. One very good thing here is that the Sellerly support team is directly connected to Semrush via a direct email address mentioned on their official website.
You further have the option to connect to the customer support team through their official social media handles like Twitter, Facebook, and Instagram.
Apart from personal one-to-one assistance, Semrush also has an amazing online knowledgebase in place for you to research and can learn more about their tools, and are also able to solve some trivial problems by yourself on using their products without having to spend too much time browsing around for solutions.
This includes extensive learning through blogs, webinars, FAQs product demos, as well as a training course on the dedicated Semrush Academy.
In addition to that, you can also drop an email to their customer support team and receive a prompt response from one of their support executives.
You will also have access to additional support resources that include
- Request a sales demos
- An active chatbox on the official Semrush website
- Dedicated buttons for contacting their sales team.
- A dedicated online academy
- A dedicated community forum
Semrush offers prompt customer support round the clock and also has regional offices at many locations around the globe like North America, Europe, as well as Australia.
Their support team can also be reached via phone call anytime regardless of where your business is located.
5 REASONS – You should try Sellerly
Powered by Semrush:
1. Value for Money
The tools and features offered by Sellerly under its paid package is one of the most cost efficient you would come across.
While they might not be the cheapest, they are definitely priced suitably, thus ensuring that your purchase will be a good “Value for money” deal for you.
At $50 per month, you get unlimited access to all the four core tools that allow you to have complete control over various key aspects of your seller growth on Amazon.
Plus you get to try out all the paid features of Sellerly for 7 days inside one single tool.
2. Easy to use
Sellerly offers an easy-to-use interface which is considered to be one of the neatest among all other tools of its kind.
The best thing one would notice while setting up Sellerly is that you get to use a single unified dashboard that consolidates all the necessary tools in one place and gives you access to all in an organized manner.
The dashboard lets you have control of all the configuration and testing options you need to handle your Amazon product listings.
3. Performance-Oriented Tools
Sellerly brings together just the right and ideal tools to ensure Amazon sellers are able to optimize and effortlessly manage their overall listing performance on the e-commerce platform while discovering the growth points of their sales.
- You can perform Split testing to create the ideal listing for boosting your sales on Amazon.
- You get access to advanced Traffic Insights that enable you to analyze the most profitable external (non-Amazon) traffic sources which have the potential of bringing in maximum traffic to your brand’s Amazon listing. You can utilize this tool to find the top Amazon listings that you or your brand will be competing against by simply doing a quick Amazon search for the keywords of your product.
- The Listing Protection tool is designed to let Amazon sellers monitor their Amazon listings’ rankings and visibility, monitor product prices, product titles and descriptions, changes in Buy Box ownerships, and more by keeping them alerted and updated about list hijacking and any kind of suppression issues.
4. Listing Quality Check
Listing Quality Check is a comprehensive audit tool for Amazon listing designed to give you the chance to improve the visibility of your product page, along with other key marketing parameters like sales and CTR, and to ensure that your product listings are perfectly meeting the requirements and style guides that govern marketing and sales on Amazon.
5. Excellent Customer Support
Sellerly is offering the same kind of incredible customer assistance as its parent company Semrush did across all support channels.
Apart from social media, email, and phone, customers also have access to an extensive knowledge-base platform which includes comprehensive learning through blogs, webinars, FAQs product demos, as well as a training course on the dedicated Semrush Academy.
The Sellerly Customer Support team is super-responsive and always willing to cater to all your doubts and queries you are putting forward to them. Sellerly is banking on the experience and reputation that Semrush has built among its customers over the years.
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FAQs About Sellerly Review
🙆♀️ What is Sellerly?
Sellerly is a marketing and selling a machine which offers several key tools and features that have been designed to allow growth-oriented sellers on Amazon to enhance their performance using listing audits, split testing, and effective insights and suggestions on boosting traffic.
🙋♂️How much does Sellerly Cost?
Sellerly currently offers users to choose from a free plan and a pad plan which also comes with a 7 days free trial period, in case you want to use the paid features and see whether you should invest in it or not. Sellerly’s paid subscription plan costs $50 per month and gives you instant and unlimited access to the complete Sellerly package consisting of all the core tools.
🙎♀️ Who should use Sellerly?
Sellerly is an ideal toolkit for sellers, merchants, and marketing teams on Amazon’s US marketplace (Businesses running on Amazon.com), who want to carry out A/B testing of Amazon listings, so that you can easily understand and figure out which of the elements are performing well and are liked by your customers and eventually enhance their performance and boost their sales on Amazon.
🤷♂️ What are the best features of Sellerly?
Split testing tool: Create the ideal listing for boosting your sales on Amazon. Traffic Insights tool: Get advanced insights that enable you to analyze the most profitable external (non-Amazon) traffic sources which have the potential of bringing in maximum traffic to your brand’s Amazon listing. Listing Protection tool: Designed to let Amazon sellers monitor their Amazon listings’ rankings and visibility, monitor product prices, product titles and descriptions, etc. Listing Quality Check: Designed to give you the chance to improve the visibility of your product page, along with other key marketing parameters like sales and CTR, and to ensure that your product listings are perfectly meeting the requirements and style guides that govern marketing and sales on Amazon.
Conclusion | Sellerly Review 2024
Sellerly has a quick, easy-to-use interface, the cost is low and it’s powered by Semrush – an award-winning developer of tools for digital marketers which is well-known for its data accuracy.
It is a single tool that provides data-driven insights and solutions to amplify your Amazon growth. The interface is easy to navigate to help you collect market insights.
