When people hear about SEO, they often think it’s just about putting keywords on their website. But SEO is much more than that.
SEO is about doing different things to make your website show up higher in search results. By following these six SEO tactics, you can rank better for your desired keywords.
You might not use all of them, but knowing about them can help you improve your website’s ranking.
So, let me take you through all of them in detail below:
Content Outline
5+ SEO Tactics To Boost Organic Traffic
1. On-page SEO
On-page SEO is all about what your website visitors see when they come to your site. It’s mostly about your content. Good on-page SEO means having really great and helpful content.
It should be so good that it solves problems better than other pages out there. According to Rand Fishkin from Moz, your content should be ten times better than what’s already available. That’s how you’ll rank well in search results.
But there’s more to on-page SEO than just content. Keywords are also important. These are the words related to your topic that people might search for.
It’s a good idea to include your main keyword in your title, URL, first paragraph, and some headings. You should also make sure your content covers one specific topic really well.
But on-page SEO isn’t just about keywords. It’s also about making your website easy to navigate and look good.
You want visitors to find what they’re looking for quickly and easily. Basically, you need to focus on giving visitors a great experience on your site.
On-page SEO covers a lot of things because it’s such a big factor in how your site ranks in search results. Since it’s all about making your site better for users, it’s really important to do it well.
2. Off-page SEO
Off-page SEO is a bit tricky to explain. It’s about things that happen outside of your website that still affect how it shows up in search results.
One big part of off-page SEO is getting other websites to link to yours. This is called link-building. When other sites link to yours, it tells search engines that your content is good and trustworthy.
But getting these links is hard work because you need them to come from important and trusted sites.
Social media also plays a role in off-page SEO. If people share your content on social networks like Facebook or Twitter, it tells search engines that your content is popular and worth checking out. Plus, it brings in more visitors to your site.
Building good relationships with bloggers, journalists, and other people in your industry is another important part of off-page SEO. Commenting on other blogs, guest blogging, and being active on forums can all help boost your site’s visibility.
Off-page SEO is less about what’s on your website and more about your overall online presence. It’s about building a reputation as a trusted source of information in your field.
3. Technical SEO
Technical SEO is like the backstage work of making your website perform well in search engines. While on-page SEO focuses on what visitors see on your site, technical SEO is all about what happens behind the scenes.
For example, search engines prefer websites that work well on mobile devices, so having a responsive design is important. Also, if your website loads slowly, you might lose visitors and even get penalized by search engine algorithms.
Other technical aspects like optimizing images, using a secure HTTPS connection, and creating detailed sitemaps can also boost your SEO. Making sure your website’s HTML is structured properly and using schema markup to describe your content to search engines are also important technical factors.
You also need to make it easy for search engine crawlers to navigate your site. This means updating your robots.txt file to guide crawlers to the right information quickly.
While technical SEO may seem complicated, it’s really just about providing a smooth user experience both for your visitors and for search engine crawlers. If your site is fast, easy to use, and structured well, you’re on the right track.
4. Local SEO
For businesses with physical locations, getting customers through the door is crucial for making money. That’s why local SEO is so important—it helps people in your area find your business online.
One important step in local SEO is claiming your Google My Business page. This ensures that when people search for your business on Google, they see important details like your address, phone number, opening hours, and reviews.
You’ll want to make sure your listing looks good with nice photos, accurate information, and positive reviews from customers.
It’s also important to clearly display your contact information on your website and use schema markup to help search engines understand where you’re located.
The better you present this information, the easier it is for search engines to show it to potential customers.
Other things like adding a Google Maps marker to your homepage, including your city or region in your page titles and descriptions, and showing off any awards or trust symbols can also help attract local customers.
Local SEO can be challenging, but it’s worth prioritizing for businesses that rely on local customers.
5. App Store Optimization
When you have an app, it’s not just about getting it on the app store—it’s also about making sure people can find it when they search for similar apps. This is where app store optimization (ASO) comes in.
ASO is like on-page SEO for apps. It’s all about optimizing different elements of your app’s listing to make it more visible and attractive to potential users.
The first things users see are your app’s title and icon, so they need to be catchy and relevant. Your app’s description should accurately describe what it does and include keywords that users might search for.
It’s also important to use these keywords in your app’s meta tags.
Building links to your app can also help improve its visibility in app store searches, similar to off-page SEO for websites.
This might be part of a broader SEO strategy for your business, or you could focus specifically on promoting your app. Either way, the goal is to get more people to discover and download your app.
6. YouTube SEO
YouTube SEO is all about making sure your videos get seen by as many people as possible. Just like with regular SEO, you want your videos to rank high in YouTube searches and even show up in regular Google searches.
To do this, you need to create great content that people want to watch. Your videos should be helpful, entertaining, or both. The longer people stay on your video, leave comments, and subscribe to your channel, the higher it will rank.
Your video title and description should clearly describe your video’s topic using relevant keywords. This helps YouTube and Google understand your video. Don’t forget to add tags with relevant keywords, too.
When choosing keywords, think about what people might search for to find your video. How-to guides, reviews, and tutorials are popular types of searches that often show video results at the top.
Off-page tactics are also important. Getting links to your video from other websites, having people share and embed your video, and encouraging comments and discussions all help improve your video’s visibility and ranking.
Some other types of SEO from which I stay away 👍
You would have definitely heard the terms below, but i would suggest you to use them at your own risk.
Black-Hat SEO:
This type of SEO involves using shady tactics to manipulate search engine algorithms and rank higher in search results. These tactics include spammy link-building, stuffing keywords unnaturally into content, and using cloaking techniques.
While black-hat SEO can provide quick results, it can also lead to penalties from search engines like Google, harming your website’s reputation.
Gray-Hat SEO:
Gray-hat SEO falls somewhere between white-hat and black-hat practices, as it involves techniques that aren’t clearly defined as acceptable or unacceptable by search engines.
While gray-hat strategies may not result in immediate penalties, they still carry risks and uncertainties. Understanding these practices can help you avoid potential negative consequences and adhere to fair SEO practices.
Negative SEO:
Negative SEO involves deliberately harming a competitor’s website’s search rankings to gain an advantage.
This can include tactics like creating spammy backlinks to their site, posting negative reviews or feedback about them online, or even hacking into their website. Engaging in negative SEO can lead to legal consequences and damage your reputation in the long run.
FAQs
❓How many types of SEO are needed for a website?
There are three main types of SEO that are essential for a website: on-page SEO, off-page SEO, and technical SEO.
🤔 What is on-page SEO?
On-page SEO refers to optimizing elements directly on your website, such as blog posts, product descriptions, and website content, to improve search engine rankings.
🔥What is off-page SEO?
Off-page SEO involves optimizing factors outside of your website that contribute to your SEO strategy, such as building backlinks from other websites.
👀What is technical SEO?
Technical SEO focuses on optimizing technical aspects of your website to improve its search engine visibility, such as site indexing and improving website speed.
Quicklinks
- On-Page SEO Checklist
- PageImprove vs SearchPilot🚀
- How Should You Include Keywords In A Title Tag For SEO
- SEO For Small Business
- SEO Tips to Improve Organic Search Results
Conclusion
If you’re new to optimizing your website, I would recommend you focus on on-page SEO for a good start. However, to significantly improve your search rankings, you’ll eventually need to utilize various types of SEO.
While you may not need all six types right away, focusing on the first three is essential.
The best way to reach the top rankings is to use all available methods, regardless of the type of your website. Using multiple types of SEO strategies will increase your chances of achieving this goal.
