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SEMrush Features and Benefits

SEMrush is a great all-in-one package tool that gives you all you need to promote yourself online. It has established itself well in the market and is proud of the BEST SEO software available.

Starting in 2008, it has been improving daily with great features. Per its official website stats, it has a more than 5 million user base.

They offer a great tool to present thousands of keywords in seconds. They have proper backlink research, and many other SEO tools features that we feel you must know about before proceeding with their Black Friday offers.

Let’s look at the features of SEMrush:

1. Organic keyword research tool–

Organic keywords are the ones that drive traffic without any costs. These are the naturally occurring words in your content that give you traffic.

You get a tremendous organic keyword research tool with SEMrush that lets you hunt organic keywords for your site and ranks your site based on these organic keywords.

These are naturally occurring and are the best free source for you. Instead of going for paid keywords, you can go for more organic keywords as they are more pocket-friendly.

2. Backlink Analysis–

Backlink analysis is an essential SEO need. Without backlinks, your content might not get the necessary appreciation and traffic.

Backlinks help your content be linked with sites; the right backlinks will help you rank higher and give you a great audience.

Semrush has a backlink analysis tool enables you to get enormous backlinks from a particular website and shows which backlinks will help you rank your site better.

3. Analytics Research–

If you want to grow, you must be available to learn a lot. You must always watch the market and check what your competitors are doing.

You can do analytics research on your competitors to find out their advertisement strategies and the type of keywords they use to rank better.

This way, you can improve your content to their existing content.

SEMrush has an excellent analytics research tool; you could consider it one of the top tools for analytics research. This tool undoubtedly will hunt your competitor’s strategies and feed you with great content.

4. SEO Writing Assistant–

A writing assistant always makes things simple for you. How you write and present your content greatly determines how well your content will rank. This is where you must take the help of a writing assistant.

With SEMrush’s writing assistant, you can get help to write better. A writing assistant finds errors in your content, rectifies them, and shows you how your site will rank against your competitors.

5. PPC Ads–

PPC ads are pay-per-click ads; with these, you can earn a reasonable amount of money whenever a user opens these Ads on your site.

Semrush lets you see which Ads will generate more revenue for you and shows how much the existing ads on your website are currently generating.

6. Keyword Magic Tool–

Keyword research is the whole foundation of SEO. It would be best to have a great keyword research tool to excel. SEMrush undoubtedly has the best keyword research tool in the market.

Their vast database gives you the best keywords to get your best rankings. With thousands of keywords to help your site rank on top, their keyword magic tool is a must for you.

7. Market Explorer–

Exploring your market and knowing your competitors is essential; with SEMrush’s great Market explorer, you can get a complete analysis of your competitors and know who the top players in your industry are.

8. Keyword Gap tool –

With an excellent keyword gap tool, you can conduct a great side-by-side domain analysis and see the performance and ranking of up to 5 of your competitors. This tool will show you the keyword gap and how you can improvise. 

9. Reporting–

When working for extended periods, we always need comparable data to improvise. With metrics analysis and charts, you can compare your data quickly; they give you detailed reports and are great. 

SEMrush has an excellent reporting tool; you get a detailed report with which you can handle your reports well.

10. Site Audit–

Site Audit is an essential feature of SEO. A site audit is a tool that runs hundreds of texts on your website to check for errors and unnecessary things.

SEMrush makes a complete site audit of your website to check for errors and give suggestions post-audit. They let you know how to improve your website with their SEO audit score. You can build a healthy website and rank higher.

11. On-page SEO checker–

With SEMrush on-page SEO checker, you can compare your website with ten other competitors, find your weaknesses, and see which organic keywords can help you rank better.

12. Link Building–

Link building helps you connect to the best backlinks that will generate significant traffic for your website. They will not build links for you, hunt the toxic links, and report them to Google. 

They also help to replace the toxic links with good ones that will improve your website’s overall ranking.

13. Local SEO tool-

When you are working and promoting your content, you might not want to promote it globally. A lot of smaller businesses might want to grow locally. This is where a local SEO tool comes in handy. 

A local SEO tool keeps the needs and boundaries in mind geographically. With the help of SEMrush’s Local tool, you can promote your content locally to rank higher in your preferred geographical area.